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Canadian jewellery brand Mejuri has amassed a strong community of loyal customers, thanks to its delicate fine jewellery for everyday wear. But how ethical is Mejuri, really? Read the article to find out why we rate Mejuri “Not Good Enough”. This article is based on the Mejuri rating published in July 2022.
All that glitters is not green
Launched in 2015 by Noura Sakkijha, Canadian jewellery brand Mejuri has since built a strong community of raving fans. And it’s easy to understand why: the brand creates delicate, high-quality, and fairly priced fine jewellery for everyday wear. What’s not to like?
Mejuri says it “aims to mitigate [its] impact on the environment, support and empower [its] partners, and give back to [its] communities”, so we wanted to scratch the surface a little to find out how exactly the brand is impacting people, the planet, and animals.
The question is simple: how ethical is Mejuri? Let’s find out.
Environmental impact
Mejuri rates “It’s a Start” for its impact on the planet. The brand uses a medium proportion of eco-friendly materials, including recycled materials like gold (Mejuri says 80% of its gold comes from recycled sources). This helps limit the amount of chemicals, water, and wastewater the brand uses in production, which is a good step.
However, we found no evidence Mejuri minimises packaging or waste when manufacturing its products.
Labour conditions
On the labour front, Mejuri rates “Not Good Enough”. The brand states it wants to “support and empower [its] partners, and give back to [its] communities”, which sounds great, but sadly we found little evidence to support this claim.
For example, Mejuri states it has a Code of Conduct but doesn’t publicly share it. We also found no evidence it investigates and reports on safety incidents or that Mejuri ensures payment of a living wage in its supply chain.
Taking care of one’s community and setting up a fund to support women with the tools they need to empower themselves is fantastic. Still, we’re worried about workers in Mejuri’s supply chain who might not be treated and paid fairly for their hard work.
Animal welfare
Mejuri makes products that are generally free of animal materials, so we didn’t rate the brand on its impact on animals.
Overall rating: Not Good Enough
Based on our research and calculations from Mejuri’s environment and labour scores only, we rate the Canadian brand “Not Good Enough” overall.
Mejuri says it’s committed to traceability and transparency, so we’d like to see it walk the talk and provide more evidence to show it’s actively working towards having a more positive impact on people, the planet, and animals. Mejuri also needs to reduce waste throughout its supply chain. More importantly, if Mejuri truly wants to support others, it needs to ensure its employees are working in safe conditions and are paid a living wage.
Note that Good On You ratings consider hundreds of issues, and it is not possible to list every relevant issue in a summary of the brand’s performance. For more information, see our How We Rate page and our FAQs.
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