With more than 13.5 millions followers on Instagram, Fashion Nova has become one of the fastest growing women’s clothing lines on the internet. But we wonder, how does the brand and its production speed, impact on the Planet, People and Animals. We ask, how ethical is Fashion Nova?
Created by Richard Saghian in 2006, Fashion Nova was originally a brick-and-mortar store in California. In 2013, he launched the store online, with the aim of being closer to its consumers. Using Instagram as his main platform, and posting pictures of his best selling items on models, Saghian was able to gather 60,000 followers before the launch.
Since then, Fashion Nova’s following has grown and the brand now works with influencers and celebrities like Cardi B and Kylie Jenner to reach millions. In 2017, Fashion Nova was one of the most searched fashion brands on Google alongside Gucci, Louis Vuitton, Supreme and Chanel.