05 Jul

The Complete 2018 Guide to Ethical Children’s Clothing Brands

Whether you’ve been invited to a baby shower or your little one has graduated to the next size up, we’re here to make shopping for ethical children’s clothing one less thing to worry about.

Staying committed to your ethical fashion values when shopping for an entire family can be difficult. Big chains offer super cheap clothing for children, making it easy to find quick outfits as your kids grow. We’ve created this guide so you’ll know exactly where to shop for quality, ethical clothing that will keep your little angels (or cheeky devils) looking cute. Each brand is rated either ‘Good’ or ‘Great’ in the Good On You app, meaning they are committed to the ethical and environmental issues you care about.


Rated: Great

Pitupi offers socially and environmentally sustainable clothing for kids and babies.


Rated: Great

Oobi is an Australian girl’s fashion, swimwear, homewares and lifestyle brand. In addition to creating stylish clothes for our children, the brand makes sure it uses low-impact non-toxic dyes throughout its range. It also used no animal products and uses sea freight to transport products to reduce its climate impact.

Little Emperor

Rated: Great

Little Emperor creates unique, functional and hard wearing clothing designed for ‘spirited little people’. Their affordable clothing is made from environmentally friendly organic cotton, and every garment is designed and handmade in Sydney. From their materials and packaging, right down to their energy supplier and banking, Little Emperor is dedicated to environmentally friendly practice. Named in honour of the adorable Emperor Penguin — every year 5% of their annual profit is donated to the Australian Marine Conservation Society, helping protect the penguins’ home.


Rated: Great

Founded in 2008 in California, Dhana is an ethical brand for babies and children that’s certified by Fairtrade International – Small Producers Organisations. Dhana only deal with partners who match their passion for sustainable practices, working with factories to achieve decent working conditions, fair prices, and better terms of trade. In addition, they are a founding partner of ‘SOURCE’ – a global ethical fashion network. Overall this means that Dhana have received a rating of ‘Great’ on the Good On You app, our highest possible score!

Beru Kids

Rated: Good

Children’s label Beru Kids was born and bred in Los Angeles, where they are a proud part of the local economy. Furthermore, almost all of their fabrics are organic and sourced locally. On occasion the company also uses surplus fabric from other fashion brands to make their clothing, preventing it from ending up in landfill.

Nature Baby

Rated: Good

Based in New Zealand and Australia, Nature Baby specialises in quality organic baby clothing. Started in 1998 as a family business, they pride themselves on pairing pure, beautiful, chemical-free fabric with simple designs. Most of their clothing is made from cotton certified under the Global Organic Textile Standard (GOTS) and organic merino wool. Nature Baby encourage their customers to treat products in an eco-friendly and sustainable manner. The brand’s production takes place in India, where the owners visit annually to oversee production and ensure high social criteria are being met.

Eternal Creation

Rated: Good

Eternal Creation‘s clothing is produced by Tibetan refugees in the Himalayas of India. They’re a member of the Fair Trade Association of Australia and New Zealand, as well as Fair Trade Forum India. You can even meet their amazing team of tailors online and read their incredible personal stories.

Shop Eternal Creation

See the rating

Winter Water Factory

Rated: Good

Founded by Brooklyn-based creatives Stefanie Lynen and Todd Warnock, the brand was named by Stefanie as an ode to a childhood business venture in Germany, where she and her sister bottled melted snow and sold it to their parents as Winterwasser or “Winter Water”. Every piece of Winter Water Factory clothing is made using 100% certified organic cotton – crafted in the USA, from start to finish. They also use a natural fleece, and while they do not specify their source, no other animal products are used. What’s better? They make gorgeous women’s clothing too, so Mums and bubs can match in style.


Rated: Great

New Zealand based label ReCreate receive the highest rating from Good On You. As well as using Global Organic Textile Standard (GOTS) certified organic cotton and recycled materials to make their trendy children’s clothing, they provide employment for women in Dey Tmey, a disadvantaged community in Cambodia.


Rated: Good

Purebaby’s vision is to create beautiful baby clothes without compromising on social responsibility- just what we’re looking for! This super cute brand was founded by designer and mother Mirabai Winford after her own hunt for affordable, organic and practical children’s clothing left her empty handed. Their clothing range is mainly made from organic cotton which is safe and gentle on bubba’s skin. Their Baby and Parenting Blog also offers thoughtful guidance on parenthood, shopping and style.

My Fair Baby

Rated: Good

Find gorgeous newborn organic baby clothes at My Fair Baby.  Filled with fairtrade goodness, My Fair Baby brings ethical gifts that do good for other.


Rated: Great

Perfect for baby’s sensitive skin, Earthlings’ clothing is crafted from certified organic Fairtrade cotton that hasn’t been treated with pesticides, bleach or other chemicals. This family-owned brand focuses on keeping clothing as natural as possible every step of the way and their designs are hand-printed with certified eco-friendly dyes and inks. Earthlings also ensure their producers in India are regularly and independently audited. They also provide support to projects like Zameen Organic, which is a pioneering farmer-owned marketing company for Fairtrade, organic and pesticide-free cotton. You’ll feel great knowing your little one is napping in a footed playsuit that’s gentle on the skin and good for the environment.

Editor's note: This version of our 2016 Guide was updated in June 2018. Brand ratings are correct at the time of publication. Feature image via Beru Kids. Additional images via the brands mentioned.

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