The Complete 2020 Guide to Ethical Children’s Clothing Brands - Good On You
03 Apr

The Complete 2020 Guide to Ethical Children’s Clothing Brands

Whether you’ve been invited to a (virtual) baby shower or your little one has graduated to the next size up, we’re here to make shopping ethical children’s clothing brands one less thing to worry about.

Staying committed to your ethical fashion values when shopping for an entire family can be difficult. Big chains offer super cheap clothing for children, making it easy to find quick outfits as your kids grow—but chances are shopping from these places will compromise your morals as a conscious consumer. We’ve created this guide so you’ll know exactly where to shop for quality, ethical clothing that will keep your little angels (or cheeky devils) looking cute and feeling comfy. Each brand is rated either ‘Good’ or ‘Great’ in the Good On You directory, meaning they are committed to the ethical and environmental issues you care about.

Sense Organics (0-6 years)

Rated: Great

Sense Organics is an established German brand that has been dressing kids in its colourful organic cotton range for 18 years. We give it a ‘Great’ rating for its commitment to eco-friendly materials and its treatment of garment workers, including ensuring suppliers pay a living wage.

See the rating.

Shop Sense Organics.

Pitupi (0-6 years)

Rated: Great

Pitupi offers socially and environmentally sustainable clothing for kids and babies. It uses a high proportion of eco-friendly materials like GOTS certified cotton and creates high-quality, long-lasting products locally to reduce its carbon footprint.

See the rating.

Shop Pitupi.

Oobi (0-13 years)

Rated: Great

Oobi is an Australian girl’s fashion, swimwear, homewares and lifestyle brand. In addition to creating stylish clothes for our children, the brand makes sure it uses low-impact non-toxic dyes throughout its range. It also used no animal products and uses sea freight to transport products to reduce its climate impact.

See the rating.

Shop Oobi.

Josette la Chouette (0-11 years)

Rated: Great

Josette la Chouette is an online store that designs beautiful baby wearing scarves and organic cotton t-shirts for kids, combining quality workmanship with graphic originality.

See the rating.

Shop Josette la Chouette.

Little Emperor (2-8 years)

Rated: Great

Little Emperor creates unique, functional, and hard-wearing clothing for children. Its affordable clothing is made from environmentally friendly organic cotton, and every garment is designed in Sydney, and made in a Sedex approved factory ensuring living wages and safe working conditions for factory workers. From the materials and packaging, right down to the energy supplier and banking, Little Emperor is dedicated to environmentally friendly practice. Named in honour of the adorable Emperor Penguin, Little Emperor is a member of 1% for the Planet, meaning 1% of sales are donated to environmental non-profits, helping protect the penguins’ home.

See the rating.

Shop Little Emperor.

Winter Water Factory (0-8 years)

Rated: Good

Founded by Brooklyn-based creatives Stefanie Lynen and Todd Warnock, this brand was named by Stefanie as an ode to a childhood business venture in Germany, where she and her sister bottled melted snow and sold it to their parents as Winterwasser or “Winter Water”. Every piece of Winter Water Factory clothing is made using 100% certified organic cotton – crafted in the USA, from start to finish. It also uses a natural fleece, and while it doesn’t specify the source, no other animal products are used. What’s even better? It makes gorgeous women’s clothing, too, so mums and bubs can match in style.

See the rating.

Shop Winter Water Factory.

My Fair Baby (0-8 years)

Rated: Good

Find gorgeous newborn organic baby clothes at My Fair Baby. Filled with fairtrade goodness, the brand creates ethical goodies that do good for others. It provides jobs for workers from disadvantaged communities in India, and ensures payment of a living wage to most of its supply chain.

See the rating.

Shop My Fair Baby.

Earthlings (0-10 years)

Rated: Great

Perfect for baby’s sensitive skin, Earthlings’ clothing is crafted from certified organic Fairtrade cotton that hasn’t been treated with pesticides, bleach, or other chemicals. This family-owned brand focuses on keeping clothing as natural as possible every step of the way and their designs are hand-printed with certified eco-friendly dyes and inks.

See the rating.

Shop Earthlings.

Little Green Radicals (0-8 years)

Rated: Great

Little Green Radicals creates ‘organic clothing for free-range kids’. Their adorable range of childrenswear is always made from 100% organic, Fairtrade-certified cotton, so you know the brand cares about the planet, workers, and your little one, too!

See the rating.

Shop Little Green Radicals.

Coq en Pâte (0-8 years)

Rated: Great

Children’s accessories and fashion brand which places ethics in the heart of all creative processes. It uses a high proportion of eco-friendly materials including GOTS certified cotton, and most of its supply chain is either independently audited or visited by the brand.

See the rating.

Shop Coq en Pâte.

Jackalo (4-14 years)

Rated: Good

Jackalo creates organic and ethical playclothes for kids. It uses a high proportion of eco-friendly materials including Global Organic Textile Standard (GOTS) certified cotton, and reuses all of its offcuts to minimise textile waste!

See the rating.

Shop Jackalo.

La Queue du Chat (0-10 years)

Rated: Great

At La Queue du Chat, the entire production line from cotton blossom to weaving to garment-making is GOTS certified in order to guarantee healthy products without chemicals or toxic residues.

See the rating.

Shop La Queue du Chat.

Mini Rodini (0-11 years)

Rated: Good

Mini Rodini offers sustainable baby and kids clothes, accessories, and more. It is certified by Oeko-Tex Standard 100 and is a member of the Fair Wear Foundation.

See the rating.

Shop Mini Rodini.

Discover more ethical children’s clothing brands in our Directory.

Editor's note

Feature image via Sense Organics, all other images via brands mentioned. This article was first published in 2016 and updated in April 2020. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet and animals. Use our Directory to search more than 2,000 brands. We may earn a commission on sales made using our offer codes or affiliate links.

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