The Complete 2020 Guide to Ethical Children’s Clothing Brands
03 Apr

The Complete 2020 Guide to Ethical Children’s Clothing Brands

Whether you’ve been invited to a (virtual) baby shower or your little one has graduated to the next size up, we’re here to make shopping ethical children’s clothing brands one less thing to worry about.

Staying committed to your ethical fashion values when shopping for an entire family can be difficult. Big chains offer super cheap clothing for children, making it easy to find quick outfits as your kids grow—but chances are shopping from these places will compromise your morals as a conscious consumer. We’ve created this guide so you’ll know exactly where to shop for quality, ethical clothing that will keep your little angels (or cheeky devils) looking cute and feeling comfy. Each brand is rated either ‘Good’ or ‘Great’ in the Good On You directory, meaning they are committed to the ethical and environmental issues you care about.

Read on to discover our favourite ethical children’s clothing brands.

Little Emperor (2-8 years)

Rated: Great
girl wearing pink little emperor t-shirt

Little Emperor creates unique, functional, and hard-wearing clothing for children. Its affordable clothing is made from environmentally friendly organic cotton, and every garment is designed in Sydney, and made in a Sedex approved factory ensuring living wages and safe working conditions for factory workers. From the materials and packaging, right down to the energy supplier and banking, Little Emperor is dedicated to environmentally friendly practice. Named in honour of the adorable Emperor Penguin, Little Emperor is a member of 1% for the Planet, meaning 1% of sales are donated to environmental non-profits, helping protect the penguins’ home.

See the rating.

Shop Little Emperor.

Mini Rodini (0-11 years)

Rated: Good
kids wearing mini rodini outfits in garden

Mini Rodini offers sustainable baby and kids clothes, accessories, and more. It is certified by Oeko-Tex Standard 100 and is a member of the Fair Wear Foundation.

See the rating.

Shop Mini Rodini @ Luisa via Roma.

Shop Mini Rodini Pre-Owned @ Vestiaire Collective.

Shop Mini Rodini.

Infantium Victoria (0-16 years)

Rated: Great
young POC girl wearing preloved green velvet dress by ethical vegan brand Infantium Victoria

Infantium Victoria offers beautiful vegan luxury for all ages. This German brand scores 'Great' across the board! Its products are certified by Global Organic Textile Standard (GOTS), and it sells previously owned products to minimise textile waste.

See the rating.

Shop Infantium Victoria @ Luisa via Roma.

Shop Infantium Victoria.

Sense Organics (0-6 years)

Rated: Great
boy wearing blue sense organics t-shirt

Sense Organics is an established German brand that has been dressing kids in its colourful organic cotton range for 18 years. We give it a ‘Great’ rating for its commitment to eco-friendly materials and its treatment of garment workers, including ensuring suppliers pay a living wage.

See the rating.

Shop Sense Organics.

Pitupi (0-6 years)

Rated: Great
baby wearing dptted pitupi outfit

Pitupi offers socially and environmentally sustainable clothing for kids and babies. It uses a high proportion of eco-friendly materials like GOTS certified cotton and creates high-quality, long-lasting products locally to reduce its carbon footprint.

See the rating.

Shop Pitupi.

Oobi (0-13 years)

Rated: Great
little girl wearing blue and pink flower dress by oobi

Oobi is an Australian girl’s fashion, swimwear, homewares and lifestyle brand. In addition to creating stylish clothes for our children, the brand makes sure it uses low-impact non-toxic dyes throughout its range. It also used no animal products and uses sea freight to transport products to reduce its climate impact.

See the rating.

Shop Oobi.

Josette la Chouette (0-11 years)

Rated: Great
woman carrying baby in cloth

Josette la Chouette is an online store that designs beautiful baby wearing scarves and organic cotton t-shirts for kids, combining quality workmanship with graphic originality.

See the rating.

Shop Josette la Chouette.

Winter Water Factory (0-8 years)

Rated: Good
girl wearing blue and white flowery dress from winter water factory

Founded by Brooklyn-based creatives Stefanie Lynen and Todd Warnock, this brand was named by Stefanie as an ode to a childhood business venture in Germany, where she and her sister bottled melted snow and sold it to their parents as Winterwasser or “Winter Water”. Every piece of Winter Water Factory clothing is made using 100% certified organic cotton – crafted in the USA, from start to finish. It also uses a natural fleece, and while it doesn’t specify the source, no other animal products are used. What’s even better? It makes gorgeous women’s clothing, too, so mums and bubs can match in style.

See the rating.

Shop Winter Water Factory.

My Fair Baby (0-8 years)

Rated: Good
girl wearing my fair baby yellow stripped dress

Find gorgeous newborn organic baby clothes at My Fair Baby. Filled with fairtrade goodness, the brand creates ethical goodies that do good for others. It provides jobs for workers from disadvantaged communities in India, and ensures payment of a living wage to most of its supply chain.

See the rating.

Shop My Fair Baby.

Earthlings (0-10 years)

Rated: Great
shot of eathlings clothing

Perfect for baby’s sensitive skin, Earthlings’ clothing is crafted from certified organic Fairtrade cotton that hasn’t been treated with pesticides, bleach, or other chemicals. This family-owned brand focuses on keeping clothing as natural as possible every step of the way and their designs are hand-printed with certified eco-friendly dyes and inks.

See the rating.

Shop Earthlings.

Little Green Radicals (0-8 years)

Rated: Great
baby wearing little green radicals navy jumpsuit

Little Green Radicals creates ‘organic clothing for free-range kids’. Their adorable range of childrenswear is always made from 100% organic, Fairtrade-certified cotton, so you know the brand cares about the planet, workers, and your little one, too!

See the rating.

Shop Little Green Radicals.

Coq en Pâte (0-8 years)

Rated: Great
baby wearing yellow coq en pate tshirt

Children’s accessories and fashion brand which places ethics in the heart of all creative processes. It uses a high proportion of eco-friendly materials including GOTS certified cotton, and most of its supply chain is either independently audited or visited by the brand.

See the rating.

Shop Coq en Pâte.

Jackalo (4-14 years)

Rated: Good
boy wearing jackalo ethical outfit

Jackalo creates organic and ethical playclothes for kids. It uses a high proportion of eco-friendly materials including Global Organic Textile Standard (GOTS) certified cotton, and reuses all of its offcuts to minimise textile waste!

See the rating.

Shop Jackalo.

La Queue du Chat (0-10 years)

Rated: Great
kid wearing khaki la queue du chat tshirt

At La Queue du Chat, the entire production line from cotton blossom to weaving to garment-making is GOTS certified in order to guarantee healthy products without chemicals or toxic residues.

See the rating.

Shop La Queue du Chat.


Rated: Good

If you’re the kind of person who likes to wear their morals, look no further. Not only is a tree planted every time you purchase a NIKIN product, you also get to show your tree pride! The brand has everything a little tree planter needs – with its Kids Collection (which goes from XS to L), your kids are well equipped and develop a love for nature at an early age.

See the rating.


MATE the Label

Rated: Great
child wearing mate the label's childrenswear collection

MATE the Label creates clean essentials made with GOTS certified organic fabrics and low-impact dyes. Its goal is to offer women, and now children, everywhere a clean product that is just as beautiful as it is sustainable. It is proudly female-founded and is predominately operated by women. This US brand also manufactures locally to reduce its carbon footprint. Find the Mini MATE collection in sizes 2/3 to 6/7.

See the rating.

Shop MATE the Label.


Rated: Good
two kids wearing childrenswear collection by tentree

tentree is a Canadian sustainable lifestyle brand that plants 10 trees for every item purchased. The certified B-Corp brand has already helped to remove tonnes of CO2 from the atmosphere and reforested over 5,000 hectares of land (that’s equal to 12,000 football fields). But its commitment to sustainability extends way beyond trees. Using recycled, organic, and circular fabrics, tentree cuts down on huge amounts of waste and water usage with every piece. We love it for its super comfy fabrics and easy wardrobe staples that are available from XS to XL.

See the rating.

Shop tentree.


Rated: Good
three children wearing noah espadrilles

NOAH creates cruelty-free and 100% vegan shoes and accessories. The vegan, non-toxic, and sustainable kids’ shoes from this German brand are manufactured under fair working conditions in Italy and are affordable!

See the rating.

Shop NOAH.

Shop NOAH @ Immaculate Vegan.

Stella McCartney

Rated: Good
second hand kidswear by stella mccartney

Pre-Owned Stella McCartney Kidswear – Ships internationally

A member of the Ethical Trading Initiative and Sustainable Apparel Coalition, Stella McCartney has set some excellent environmental standards across the luxury fashion industry. Stella uses some eco-friendly materials, including recycled polyester and organic cotton, and has a strategy in place to reduce waste across its entire supply chain. It has also adopted the ETI Code of Conduct that includes a living wage definition!

See the rating.

Shop Stella McCartney @ Luisa via Roma.

Shop Stella McCartney @ Farfetch.

Shop Stella McCartney Pre-Owned @ Vestiaire Collective.

Shop Stella McCartney.

Burberry (Pre-Owned)

Rated: It's A Start

Pre-Owned Burberry Kidswear – Ships internationally

Burberry is a British luxury fashion house known for its timeless beige trench coats. The brand has good policies to monitor suppliers, but it still uses exotic animal products. Shopping Burberry second hand allows us to add items to our wardrobe without using additional resources in the manufacturing process, to keep clothes out of landfills, and to (re)discover Burberry's unique and special pieces along the way.

See the rating.

Shop Burberry Pre-Owned @ Vestiaire Collective.

Discover more ethical children’s clothing brands in our Directory.

Editor's note

Feature image via Sense Organics, all other images via brands mentioned. This article was first published in 2016 and updated in April 2020. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet and animals. Use our Directory to search more than 2,500 brands. We may earn a commission on sales made using our offer codes or affiliate links.

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