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30 Oct
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The Top 20 Fashion and Beauty Brands Rating ‘Great’ for the Planet

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Environmental impact is one of our three pillars when rating brands. Here are the top-rated brands scoring “Great” for their efforts in reducing the impact of their products and business operations, and helping to protect the planet.

Fashion and beauty can devastate the environment. These brands are working to minimise that

This inherent sense of duty to nourish the planet that nourishes us right back has sadly fallen by the wayside in the past few decades, as consumer industries—like fashion and beauty—have prioritised speed, cost, and scale over responsible production, with devastating effects on the environment. The climate crisis is the most pressing environmental issue of our time, and conscious consumers now know some of the solid steps they can take to reduce their impact on the environment; like making the most of what they already have; reducing their consumption; in the case of fashion, buying secondhand; and exploring more sustainable brands when they need to buy new. With that in mind, we rolled up our sleeves and tracked down the fashion and beauty brands doing “Great” for the planet.

For the planet rating, we dig deep into brands’ environmental policies to help you see through the pervasive greenwashing. We consider each brand’s reported resource use and waste management, including the types of fibres they use, the sustainability of their business model, their product durability, their commitment to circularity, and their textile waste practices. We investigate their policies to address energy use and carbon emissions, impacts on water, biodiversity, microfibre pollution, deforestation, and chemical use and disposal.

Read on to discover the top-rated clothing and beauty brands prioritising the planet.

The top 10 fashion brands that rate ‘Great’ for the planet

Yes Friends

Rated: Great

Yes Friends is a UK-based fashion brand that creates more affordable clothing for everyone. Yes Friends' first product, classic cut t-shirts, cost less than £4 to make and the brand only charges £7.99. Using large scale production and direct to consumer margins means Yes Friends can charge you an affordable price for its more responsible clothing.

Find the range inclusively sized in 2XS-4XL.

See the rating.

Shop Yes Friends.

Pop My Way

Rated: Good

Pop My Way is a GOTS certified brand that features mix and match baby essentials that are designed to "pop" onto the garment. This UK brand's modular and versatile designs take the stress out of getting your little one dressed with mix and match elements you can switch in and out for ease or occasion.

See the rating.

Shop Pop My Way.

Shop Pop My Way @ Immaculate Vegan.

MUD Jeans

Rated: Great
A man wears navy jeans and a blue top

Dutch denim brand MUD Jeans is all about sustainability. Not only does it offer a repair service, but it also provides a rental service where you can lease a pair of jeans for up to a year. MUD Jeans uses a combination of GOTS certified organic cotton and post-consumer recycled cotton.

MUD Jeans are available in a range of sizes, usually from W25 L30-W33 L32 for women and W28 L34-W36 L34 for men.

See the rating.

Shop MUD Jeans.

Shop MUD Jeans @ Shop Like You Give a Damn.

Dressarte Paris

Rated: Good
custom sustainable design studio, Dressarte Paris.

Dressarte Paris makes custom clothes using luxurious, lower impact materials that often come from surplus sources.

Its products are made-to-order, and you can choose from existing sizes or enter your own measurements.

See the rating.

Shop Dressarte Paris.

Kowtow

Rated: Great

Kowtow is a New Zealand brand that uses organic, fair trade cotton and non-toxic dyes to produce its clothes. It designs elegant, timeless womenswear, and also has a range of ceramics.

Find the clothes in sizes XS-L.

See the rating.

Shop Kowtow.

Colorful Standard

Rated: Good

Colorful Standard is a Danish clothing brand that makes organic fashion essentials for men and women. The brand doesn't care much for seasons or trends, instead, it creates timeless and long-lasting products to avoid the downward spiral that is over-consumption.

Find most items in sizes XS-2XL.

See the rating.

Shop Colorful Standard.

Elvis & Kresse

Rated: Great
orange elvis and kresse bag

Elvis & Kresse upcycles reclaimed materials into more sustainable luxury lifestyle accessories. The collection is handmade and 50% of profits are donated to charities.

See the rating.

Shop Elvis & Kresse.

MATE the Label

Rated: Great

MATE the Label creates clean essentials made with GOTS certified organic fabrics and lower-impact dyes. Its goal is to offer women everywhere a clean product that is just as beautiful as it is responsible. It is proudly female-founded and is predominately operated by women. This US brand also manufactures locally to reduce its carbon footprint.

Find the range in inclusive sizes XS-3XL.

See the rating.

Shop MATE the Label.

INTOA design

Rated: Great

INTOA design is a Finnish brand founded in 2010. The brand creates handmade unique accessories and home textiles using as many recycled materials as possible. The aim is to make ecological, beautiful, and more sustainable products from materials already in use. INTOA design also makes most of the products to order, avoiding unnecessary stock.

Shop INTOA design.

See the rating.

Underprotection

Rated: Good
Someone sunbathing in a one-shoulder swimsuit by Underprotection.

Underprotection is a Danish brand combining ethics and aesthetics, creating underwear, loungewear, and swimwear from lower-impact materials like organic cotton. All of its packaging, paper, and polybags are either recycled or biodegradable, and it only works with certified factories as it believes “fair working conditions and fair wages are human rights”. Underprotection exists to celebrate women of all kinds, and its goal is to make them feel as beautiful and comfortable as possible.

You can find the full range in XS-XL.

See the rating.

Shop Underprotection.

The top 10 beauty brands that rate ‘Great’ for the planet

Disruptor London

Rated: Great

Disruptor London is a PETA approved vegan beauty brand that aims to replace unsustainable personal care products with lower-impact ones produced according to five key principles: in­gre­di­ent trans­paren­cy; re­spon­si­ble con­sump­tion; wa­ter­less for­mu­las; re­spon­si­ble man­u­fac­tur­ing; and plas­tic-free pack­ag­ing.

Shop Disruptor London.

See the rating.

Odylique

Rated: Great
odylique shampoo

Odylique makes vegan beauty products for people with sensitive skin. All its ingredients are certified to Soil Association's organic standards.

Shop Odylique.

See the rating.

Mumanu

Rated: Good
beauty products from mumanu

Mumanu is a skincare and wellness brand founded by a former massage therapist. The brand specialises in organic balms for the lips, face, and beard, as well as for massage. All its products are made in Somerset, England.

See the rating,

Shop Mumanu.

Tropic

Rated: Good
products from tropic skincare

PETA approved vegan brand Tropic is based in the UK and makes skin, hair and body care products alongside makeup.

See the rating.

Shop Tropic.

Neal’s Yard Remedies

Rated: Good
more sustainable skincare products from neal's yard remedies

Neal's Yard Remedies has been producing natural and organic products since 1981. It is certified by Cruelty Free International and Soil Association Organic.

See the rating.

Shop Neal's Yard Remedies.

Tata Harper

Rated: Good
more sustainable beauty products from tata harper

Tata Harper makes skincare with a focus on high quality ingredients. It is PETA certified cruelty-free and offers product refills.

See the rating.

Shop Tata Harper.

UpCircle Beauty

Rated: Good
products from upcircle beauty

UpCircle Beauty was created with circularity in mind: "Our ultimate mission is to leave the world better than we found it by transforming ingredients that would otherwise be discarded into natural, organic beauty products," says the brand.

See the rating.

Shop UpCircle Beauty.

Pai Skincare

Rated: Good
products from pai skincare

Pai Skincare makes face and body products, including ones for sensitive skin. Everything is manufactured in its London, UK base.

See the rating.

Shop Pai Skincare.

Unbottled

Rated: Good
more sustainable beauty products from unbottled

Unbottled makes its products in its native France and uses as many locally sourced ingredients as possible. As its name suggests, the brand's entire range is solid bars and sticks to avoid the waste associated with bottled products.

See the rating.

Shop Unbottled.

Garnier

Rated: Good
person holding product from garnier

French brand Garnier makes beauty products for the hair and skin and was founded in 1904. All of its products are certified by Cruelty-Free International and it offers an organic range.

See the rating.

Shop Garnier.

Editor's note

Feature image via Colorful Standard, all other images via brands mentioned. Good On You publishes the world's most comprehensive ratings of fashion and beauty brands’ impact on people, the planet and animals. Use the directory to search thousands of rated brands.

We updated this article on 16 April 2025. Our editors frequently make updates to articles to ensure they're up to date. We refreshed our round-up to ensure it reflects brands with recent ratings.

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