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If you’re missing the in-person shopping experience and are ready to get back out into the world to feel the threads for real, we’ve rounded up where to buy some of our favourite more sustainable fashion brands in person all over the globe.
Experiential shopping
Do people even shop in person anymore? Believe it or not, many do. In Mckinsey’s latest report on The State of Fashion, they found that amid pandemic and inflation-related recovery, brands are facing a complex system of concerns and opportunities. Notably, they discussed an increase in “social shopping” trends in which brands, customers, and investors alike interact not only with virtual realities, but also with “experiential” shopping.
As Forbes outlines, a physical store can be an important touchpoint in the customer journey, even if it isn’t necessarily the point of purchase. For example, an in-person shopping experience can be particularly important for sizing, feeling textures and patterns, and having that “butterfly-in-your-stomach” moment when you see a piece you love that will become a closet staple. Overall, businesses are finding their perfect mix of online and offline, and if they do it well, the customer experience could be that much better.
With that in mind, below you can find a special list of our favourite IRL brands divided by region. First up in the North America category, we’ve got Mara Hoffman (US) who just opened her first-ever flagship store on Lafayette Street in New York City. Also a must-see for our European readers is ASKET’s (Sweden) flagship store in Stockholm, Sweden. Finally, before wrapping up, check out some incredible in-person finds in Africa, including Up-Fuse (Egypt) brick-and-mortar stores.
Can’t get to a brick-and-mortar store? Find the brand’s e-commerce site linked below under “shop brand” as usual.
