Good On You was established by Ethical Consumers Australia, a non-profit organization. We are a commercial business that is driven by a social mission – to create a world where consumer choices drive business to be sustainable and fair.
Good On You is owned jointly by Ethical Consumers Australia and the founding staff team. You can find out about Good On You team here.
We believe it’s too hard for people to make good purchasing choices. There are thousands of products on the market, dozens of ethical issues, and there simply isn’t time for most consumers to do in-depth research on their purchases.
We know people care about working conditions, animal welfare and the environment, and we want to drastically decrease the effort required for people’s shopping baskets to reflect their values.
Ethical consumption doesn’t have to be a niche activity. Good On You will make it a real option for millions of consumers around the globe.
Good On You harnesses the power of millions of shoppers who want to shop to their values. We create direct impact every time a user buys from a better rated brand.
When a critical mass of users turn towards brands that avoid harm, we create a movement for change.
Retailers will begin to feel the hip pocket and will be forced to change. And people around the globe will enjoy a fairer and more sustainable future.
Good On You is a social impact business, partly owned by the not-for-profit organisation Ethical Consumers Australia.
Good On You has been financed by founder contributions, crowdfunding campaigns, grants and seed capital from impact-driven investors. If you want to help us grow, please email email@example.com.
Our ongoing income is derived from two main sources.
We connect well-rated brands to our large user base of consumers who want to use their shopping to make the world a better place. This includes special offers, sponsored blog articles, newsletter spotlights and social media posts. We only work with brands rated “Good” or “Great” using our transparent rating methodology described here. In this way we can help promote the good work of the very best ethical fashion labels, and encourage others to improve their practices. When Good On You content is sponsored, this is disclosed to users. If you are an ethical brand and would like to work with us, you can find out more here or email us at firstname.lastname@example.org.
Since launching, we have developed a data set comprising thousands of brands, and acquired world-leading expertise on ethical sourcing, manufacturing and distribution in fashion. We offer access to this data and expertise to retailers worldwide who are looking to monitor the performance of their brand portfolio, stock more ethical brands in their stores and communicate the ethics of brands to their customers. We have entry-level packages for small retailers through to enterprise solutions. Please email us at email@example.com if you would like more information.
See more information for brands and retailers
Good On You is a fast growing service. We are adding more and more brands each week! If you would like to suggest a brand for us to investigate, please use our contact and feedback form.
In short, we aggregate all the public information available from certification schemes (Fair Trade, Global Organic Textile Standard and many more), from NGO investigations (Greenpeace Detox, Behind the Barcode and more) and brands’ own statements.
Ethical shoppers demand transparency and we’re here to reward brands that are meeting the consumer demand.
For more information on our brand ratings, please see how we rate.
The Good On You app includes ethical brand ratings for 2,100 brands (at August 2018), including mainstream fashion labels and smaller, more ethical and sustainable brands.
Our ultimate aim is to rate any brand that you can find! So we are always adding more brand ratings as fast as we can.
We aim to rate every brand that Good On You users want to know about. We’ve started with hundreds of major mainstream brands and hundreds of smaller ethical brands.
If you have a suggestion for a brand to rate please advise us here.
Or view our page for brands and retailers if you want more information on the scope of our listings.
Good On You includes ethical shopping tips, published in the app and in our blog, The Good Edit. This advice helps you pick ethical products, provide simple, convenient ways to avoid waste, and guides to the common materials used to make clothes. Each product category has its own section, so all your shopping bases are covered. Whether you care about the environment, labour rights, animal welfare or all three, we can equip you with the information you need to become a more conscious consumer.
You can find ethical brands by name, by product category or by issue (vegan, Fair Trade, organic, country made and more) (from 15 May 2017). You can also review our curated content on topics like brands that empower women or brands that are made in your country.
When you search a brand, Good On You suggests alternative options that are similar in style and price but have a higher ethical rating.
You can search for the best brands in a category like dresses, jeans or shoes, and then refine your search to limit it to brands in a certain price bracket, that make clothes for kids, men or women, that do or don’t sell online, that offer plus sizes etc.
You can share a brand listing or article from with the app (top right of the screen) or you can send them this link.
Good On You is available globally for iOS and Android.
The amount of clothing purchased globally has doubled from 50 billion items to 100 billion items in the last 15 years. In the same time the global population and economy have grown at less than half that rate!
Finding ways to get more use out of each piece of clothing is essential to reduce the impact of our fashion choices on the planet. Circular Fashion argues that we need to transform the way clothes are designed, sold and used to break free from their increasingly disposable nature. Pre-loved and vintage clothing sales, clothes swaps and rental schemes are key ways to address this.Buying second hand is also supported by labour rights campaigners as it helps to slow down the ever increasing speed that we use clothing, and so reduces the negative impacts of the fast fashion cycle on workers in the supply chain.
However without care and consideration, second hand and rental businesses can create their own problems. In the case of rental marketplaces featuring ‘on-trend’ brands, styles still become obsolete alarmingly quickly, contributing to the problem of excess textile waste. It’s important that all clothing can be recycled or upcycled and pressure should be applied to brands to do this. As a society, we also need to make sure that we maintain pressure on brands to produce more durable clothes, in a more ethical way.
The second hand market can also contribute to some worrying outcomes for people and the planet if not managed carefully. Only as small percentage of donated clothing is of sufficient quality to be re-sold, with cheap fast fashion less likely to survive the sorting process. It is well documented that developing countries are inundated with unwanted clothes, so much so that some countries such as Rwanda, Tanzania and Uganda have banned used clothing turning up on their doorstep. The excess clothing problem is outsourced to countries with less capacity to deal with it and can often destroy the local clothing industry.
With these issues in mind Good On You strongly supports circular economy initiatives. We don’t currently provide ratings for second hand and rental clothing businesses, but we will be taking a closer look at these issues as part of our ongoing review of the Good On You brand rating methodology. See here [https://goodonyou.eco/how-we-rate/] for more information on our ratings.
We plan to include other consumer product categories like personal care items, homewares and electronics, based on requests from users.
Spread the word – The more people we can get using the app, the more impact we can create together! Send your friends this link to download the app.
Tell us what you think – Vote for brands you want to see rated that are not already on the app, make suggestions for new ways to help shoppers find ethical and sustainable options, give feedback.
Donate your expertise – if you have professional skills in sustainability, design, development or content marketing their may be a role for you in helping us achieve our purpose – to create a world where consumer choices drive brands to be sustainable and fair! Let us know.
Get your ethical brand listed – If you represent a brand that is trying to make a difference, see for brands and retailers for more information.
Giving permission to know your location is optional. If location services are turned on, then the app can provide you with information about brands that are available for purchase near you.
Once you have found a brand you are happy with, the app lists the closest retailers, including online retailers. And if you are looking at a brand that does not perform well on the issues you care about, then the app can suggest alternative brands that are available near you.
Good On You aggregates publicaly available information, including the research undertaken by investigative NGOs, unions and journalists. If you become aware of public information that we don’t seem to have included please contact us.
We permit brands that are rated Good or Great overall to use the Good On You app, web-site and social media to reach people that want to know about the best rated ethical brands. Every time you buy from a better rated brand, and avoid those that are doing harm, you are voting for the kind of world you want to live in!