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“Good”-rated fashion brand BASTET NOIR started life as an online marketplace before a chance meeting changed its course—and founder Daniela Milosheska’s life. Here, we delve into the brand’s distinctive approach to combining beautiful design with women’s empowerment, and the key items from its collection of minimalistic, more sustainable clothes.
How a single conversation made Bastet Noir what it is today
Daniela Milosheska has always been a champion of others. Even before her fashion brand, BASTET NOIR, became a vessel for women’s empowerment, founder and designer Milosheska’s work was rooted in supporting people near to her base in North Macedonia—the brand was originally created as a marketplace to give emerging fashion designers from the Balkans a global stage. Then, in 2018, four years into running the online platform, Milosheska met a woman who had recently become a single mother and was struggling to make ends meet due to a lack of support systems in the country.
Their conversation prompted a change of course for BASTET NOIR. Milosheska realised that producing her own designs and manufacturing them locally could bring employment for women like the single mother she had connected with, and also for victims of domestic abuse who often feel compelled to stay in difficult situations when they don’t have adequate support. “I wanted to create a space that not only offered employment but also a sense of possibility and opportunity, a place where women could feel seen, supported, and empowered to find the confidence to break those cycles and sustain themselves independently,” Milosheska explains.
There’s a ripple effect—when one woman is empowered, her family and community feel the impact.
Daniela Milosheska – founder, BASTET NOIR
The result? “I’ve seen women regain their confidence… find the courage to step away from the life they know they don’t deserve and even go on to mentor others,” she says. “There’s a ripple effect—when one woman is empowered, her family and community feel the impact. It’s about so much more than employment; it’s about dignity, pride, and a sense of purpose.”
The Willa Set from Bastet Noir, made to order—and by hand—from 100% linen.
Today, the brand is not only a cheerleader of women but a frontrunner in making fashion more sustainable. It operates on a made-to-order basis, manufactures locally to help reduce shipping emissions, traces most of its supply chain, and uses lower impact materials, including deadstock sourced from family-owned warehouses in North Macedonia. The brand also minimises its use of animal-derived products and opts for recycled wool in every product that uses the fibre. On top of that, its clothes are utterly timeless—perfect for a capsule wardrobe that’ll last long into the future. You won’t see any fleeting trends here. “It’s clothing designed to move with you—not just physically, but through the different stages and stories of your life,” Milosheska explains.
Capsule wardrobe worthy picks from Bastet Noir
From left to right: Lou dress; Anne dress; Ives dress
The designer cites an affinity for clean lines, minimalism, comfort, and “intentional effortlessness” in creating BASTET NOIR’s wares. It’s something you can see in the Lou, Anne, and Ives dresses—monochromatic styles that exude elegance and a touch of the avant-garde you’d usually expect from legends like Yohji Yamamoto.
From left to right: Tess trousers; Yve button-down shirt; Dove trousers
Elsewhere in the collection, the Yve button-down shirt, and Tess and Dove trousers are great examples of how BASTET NOIR is creating clothes that can be the cornerstone of your wardrobe—and it’s even better when you know they’re being produced more responsibly.
It’s clothing designed to move with you—not just physically, but through the different stages and stories of your life.
Daniela Milosheska
From left to right: Scarlett top and skirt
If your style involves more colour, then meet the Scarlett top and skirt—a set that can be worn together or separately and make a statement either way. The bold silhouettes of both pieces work so well in the strong cherry hue, and the cotton and linen mix is ideal for warmer weather.
From left to right: Mary trench coat; short Zea trench; Ember trench
And what about Milosheska’s favourite? “It’s like asking me to pick a favourite child!” she says. Nevertheless, the Mary trench coat comes out tops: “It carries me through the seasons, even into mild winters. It’s functional, chic, and has this quiet confidence I really love. Makes me feel like a badass whenever I wear it.” There are two other classic beige trench coats in BASTET NOIR’s collection: the short Zea iteration and the fashion-forward Ember style ideal for a variety of tastes (and both of which will also make you feel badass).
See the brand’s “Good” rating in the Good On You directory.
