04 Mar

48 Women-Owned Brands Making Waves in Ethical Fashion and Beauty

Our editors curate highly rated brands that are first assessed by our rigorous ratings system. Buying through our links may earn us a commission—supporting the work we do. Learn more.

 

Happy International Women’s Day! To celebrate, we’ve rounded up some dynamic and responsible women-owned brands rated “Good” or “Great” on our directory.

Feminism and sustainability

Fast fashion is inherently anti-feminist, a constant violator of human rights, and terrible for the planet. Since the 1980s and the dawn of globalisation, most of our garments have been grown, sewn, and crafted outside of our home countries where a majority of the garment workforce are women—usually women of colour—who are too often exploited and underpaid.

Along with severe underpayment, many of these women also face harassment, insults, and pressure to continue working in less than adequate conditions—all for the sake of a $10 SHEIN top that is unlikely to last longer than a season.

If you’ve seen The True Cost, or any other film documenting fast fashion’s horrors, you know that it doesn’t stop there, and that fast fashion also disempowers women by promoting unrealistic beauty standards, lining the pockets of majority-male C-Suites, encouraging excessive spending, and causing other environmental injustices.

In this story there is definitely no “knight in shining armour,” but there is an empowered community of entrepreneurial women committed to changing the fashion industry in their own unique and innovative ways, and we’re excited to share them with you here.

Before diving in, if you’re interested in understanding more about the intersectionality between environmentalism and feminism, then the resources below will help you get started:

Now, let’s get into the list of brands owned by women to know, which we’ve expanded to include beauty now that our ratings also include skincare, cosmetics, and haircare. Find them all below.

The Good Tee founder Adila Cokar and four garment workers holding up Fashion Revolution

North America

Passion Lilie

Rated: Great
someone wearing matching top and pants by passion lilie.

Passion Lilie creates colorful Fair Trade organic cotton clothing, designed in New Orleans and handmade in India.

See the rating.

Shop Passion Lilie.

Shop Passion Lilieg @ Shop Like You Give a Damn.

SANTICLER

Rated: Good
Someone in black bralette top and midi skirt by Santicler.

SANTICLER is an American label that offers timeless luxury clothing.

Find most items offered in sizes XS-L.

See the rating.

Shop SANTICLER.

Harvest & Mill

Rated: Great
Harvest & Mill sustainable socks pack in ivory

Harvest & Mill pieces are grown, milled, and sewn exclusively in the US, supporting American organic cotton farmers and local sewing communities. The brand makes basics for everyone, always ensuring they are not dyed or bleached, greatly reducing the use of water, energy, and dye materials. Even better, by cultivating different varieties of cotton, the brand is able to bolster biodiversity, which is essential for ensuring healthy ecosystems and keeping our planet resilient in the face of climate change.

Shop the range in sizes S-XL.

See the rating.

Shop Harvest & Mill.

Unbelts

Rated: Great

Unbelts was founded with two goals in mind: helping you feel great in your jeans by making stretchy belts that ensure they fit perfectly, and creating quality jobs for every single person along the supply chain.

See the rating.

Shop Unbelts.

As a woman of color with Latina roots, I started Poplinen because sustainable fashion should not be exclusive, and if we truly want to address sustainability issues globally, the industry is in need of more minority representation within the space.

Desiree Gaitan-Buchanan — founder of Poplinen

POPLINEN

Rated: Great

“As a woman of color with Latina roots, I started Poplinen because sustainable fashion should not be exclusive, and if we truly want to address sustainability issues globally, the industry is in need of more minority representation within the space. It’s my passion to create earth-friendly, everyday essentials that provide comfort without compromising your style––all while making a more equitable climate future for people and the planet.”

– Desiree Gaitan-Buchanan, Founder, Poplinen

Poplinen’s minimalist wardrobe essentials are made from lower-impact materials, including, as the name suggests, linen, and its final stage of production happens locally in California.

Find its range in sizes XS-3XL

See the rating

Support Poplinen

Natasha Tonic

Rated: Good
red and white striped eco-friendly bikini by Natasha Tonic

Natasha Tonic’s hemp swimwear fabric is based around a natural hemp fibre that is antimicrobial, UV resistant, durable, and a healthier choice for your skin and our oceans. Even better, each piece is printed by hand, so no two are alike.

Find its swimwear in sizes XS-XL.

See the rating.

Shop Natasha Tonic.

Kotn

Rated: Good
two models in Kotn clothing

Kotn makes stylish ready-to-wear clothing.

Find Kotn in sizes XS-2XL.

See the rating.

Shop Kotn.

Carol’s Daughter

Rated: Good
people holding products from carol's daughter

Founded in Brooklyn, New York in 1993, Carol’s Daughter is a Black haircare brand that champions natural ingredients.

See the rating.

Shop Carol’s Daughter.

Sans Savon

Rated: Good

Sans Savon is the body and hand wash alternative to soap. Better for you, your skin, and the Earth.

See the rating,

Shop Sans Savon.

Tata Harper

Rated: Good
more sustainable beauty products from tata harper

Tata Harper makes skincare with a focus on high quality ingredients. It is PETA certified cruelty-free and offers product refills.

See the rating.

Shop Tata Harper.

Proclaim

Rated: Good

Los Angeles-based Proclaim makes beautiful bras, underwear, and basics from more responsible materials like recycled plastic bottles and TENCEL. Its designs come in three shades of “nude”, building inclusivity into the brand. It also ensures the people in its California factory earn a living wage, and visits suppliers regularly.

Find the range in sizes S-3XL.

See the rating.

Shop Proclaim with 15% off (automatically applied at checkout).

Thesus (Alice + Whittles)

Rated: Good
Vegan boot and people dressed in tops by Thesus.

Thesus is a vegan shoe brand specialising in boots.

Find the boots in EU sizes 36-46.

See the rating.

Shop Thesus.

Parker Clay

Rated: Good
Someone unfolding a striped cotton towel on a beach, wearing a light leather backpack by Parker Clay.

A bag that saves lives? You got it. Parker Clay is an American based brand looking to create a future without exploitation by bettering lives and communities in Ethiopia. The brand has partnered with Ellilta Women at Risk program, fighting to bring women out of prostitution by providing a more stable income and safe working environment. Parker Clay also helps preserve traditional Ethiopian techniques, materials, and styles, ensuring that this fast growing country is able to remain close to its beautiful roots.

See the rating.

Shop Parker Clay.

Chelsea Bravo

Rated: Good
Woman wearing sustainable swing top

Chelsea Bravo’s collections creatively infuse her artistry with simple silhouettes for both women and men. Brooklyn based and sustainably made with a high proportion of eco-friendly materials, her pieces are contemporary and eye-catching.

See the rating.

Shop Chelsea Bravo.

Subset (Knickey)

Rated: Great
People in underwear by Subset.

Made in a Fairtrade certified factory, US brand Subset’s organic cotton underwear sets are some of the best in the responsible fashion market. Taking it a step further, the brand has also partnered with an NYC non-profit to recycle old undergarments, turning the fibres into insulation and rug pads. Sending in your old undies will not only help cut down on the amount of fibres that wind up in the landfill, but it’ll give you the freedom to buy new, responsibly made sets.

Find most items in sizes 2XS-4XL.

See the rating.

Shop Subset (Knickey).

ARTICLE22

Rated: Good

ARTICLE22 offers jewellery handmade in Laos using melted shrapnel from conflict zones.

See the rating.

Shop ARTICLE22.

Bario Neal

Rated: Great
person holding a relaxed hand under their chin wearing earrings, rings and necklaces by Bario Neal

Bario Neal is a custom jewellery designer that creates handmade rings and fine jewellery with conflict-free diamonds and other gemstones. The brand uses lower-impact materials, including reclaimed precious metals, Fairmined gold, and more ethically sourced stones to bring to life each of its uniquely designed pieces.

Minimalist

Rated: Good
someone in tops and trousers by Minimalist

Anchored in timeless design, Minimalist is a curated collection of women’s ready-to-wear pieces all made in New York and designed to be recycled at their end of life. It seeks to be part of the solution to make fashion more sustainable, using certified lower-impact materials and ensuring fair wage and work conditions in the local New York City factories it supports.

Find it in sizes XS-L.

See the rating.

Shop Minimalist.

Europe + the UK

O My Bag

Rated: Good

O My Bag merges style and a responsible approach, creating vintage inspired, rugged-chic bags made from lower-impact, high quality materials. The Dutch label also uses non-toxic dyes in its products.

See the rating.

Shop O My Bag.

Shop O My Bag @ Urbankissed.

Shop O My Bag @ Lovebrook & Green.

LANIUS

Rated: Good

LANIUS is a German slow-fashion brand making smart-casual clothes.

LANIUS’ clothes are available in EU sizes 34-44.

See the rating.

Shop LANIUS.

Lefrik

Rated: Great

Lefrik give plastic a second life, creating backpacks and accessories that blend functionality, design, and smarter production practices.

See the rating.

Shop Lefrik.

JAN ‘N JUNE

Rated: Good
models wearing outfits from jan n june

JAN ‘N JUNE is a Hamburg-based womenswear label founded to infuse core fashion items with fun design.

Find sizes XS-XL.

See the rating.

Shop JAN ‘N JUNE.

Shop JAN ‘N JUNE @ Earthkind.

Mashu

Rated: Great
Peach mashu mini tote

Mashu is a British more sustainable vegan accessories label specialising in handbags. Mashu’s environmental rating is “Good”, crafting its exterior with vegan leather alternatives while its interiors feature vegan suede made from recycled polyester, ensuring you never have to sacrifice your morals for style again.

See the rating.

Shop Mashu.

Wild Clouds

Rated: Great
Wild Clouds is a vegan brand blending whimsical design with timelessness and comfort.

See the rating.

Shop WIld Clouds with 20% off (automatically applied at checkout).

Facettes Studio

Rated: Good

Facettes Studio is a Parisian brand dedicated to “wardrobe essentials for the multifaceted woman”. It uses upcycled materials and has banned polyester and polyamide from its collections, which are based around suits. Facettes Studio also provides a repairs and alterations service.

Find its clothes in sizes FR 34-44

See the rating.

Shop Facettes Studio.

ColieCo

Rated: Great
Someone reclining surrounded by red roses in white frilled bra and underwear by Colieco.

ColieCo is a Portuguese lingerie, underwear, and swimwear brand that uses a handmade to order process for creating the most premium pieces. Every single garment is manufactured exclusively using lower-impact and responsibly sourced fabrics.

Find the range in sizes 2XS-3XL.

See the rating.

Shop ColieCo with 10% off (automatically applied at checkout).

BASTET NOIR

Rated: Great

BASTET NOIR creates modular 3-piece sets from deadstock fabrics in limited runs, a multifunctional traveling essential for the working woman.

Find most items in sizes 36-42, or in custom sizing.

See the rating.

Shop BASTET NOIR.

Pai Skincare

Rated: Good
products from pai skincare

Pai Skincare makes face and body products, including ones for sensitive skin. Everything is manufactured in its London, UK base.

See the rating.

Shop Pai Skincare.

Lucy Bee

Rated: Good
more sustainable beauty products from lucy bee

Lucy Bee is a UK-based organic skin and bodycare brand known for its coconut-based products. It is certified vegan and cruelty-free, states that it does not use monkeys in its coconut sourcing, and does not use palm oil in its formulas.

See the rating.

Shop Lucy Bee.

Indilisi

Rated: Great

Indilisi creates clothing with a strong focus on heritage crafts and handweaving, using surplus fabrics sourced from deadstock material.

See the rating.

Shop Indilisi.

Shop Indilisi @ Lovebrook & Green.

BEEN London

Rated: Good
People wearing a yellow shoulder bag and large, dark tote by BEEN London.

BEEN London is a London-based brand turning waste into timeless accessories you’d want to use every day. All its products are made from materials that have been something else in a previous life, including recycled leather offcuts and plastic bottles.

See the rating.

Shop BEEN London.

Shop BEEN London @ Lovebrook & Green.

E.L.V. Denim

Rated: Great
Someone in upcycled denim jacket and jeans by ELV Denim.

E.L.V. Denim transforms old discarded denim into modern, sophisticated, and even made-to-measure jean jackets, pants, and accessories.

Find most jeans in UK sizes 24-32.

See the rating.

Shop E.L.V. Denim @ Rêve en Vert.

Shop E.L.V. Denim.

Akyn

Rated: Good
people wearing clothes from akyn

Founded by sustainable fashion industry legend Amy Powney, Akyn makes contemporary and timeless womenswear using lower impact materials.

See the rating.

Shop Akyn.

Alchemist

Rated: Good

Alchemist is a Dutch womenswear label with a focus on linens and innovative fabrics.

See the rating.

Shop Alchemist.

Shop Alchemist @ Shop Like You Give A Damn.

HERTH

Rated: Good
HERTH makes organic silk womenswear and lingerie in Italy, with timeless silhouettes, refined design and a traceable supply chain.

Find the range in XS to 2XL.

See the rating.

Shop HERTH.

Jyoti – Fair Works

Rated: Good

Jyoti – Fair Works is based in Germany and makes GOTS certified cotton products. It provides employment for people from marginalised or disadvantaged groups in India.

Sizes available are S-XL.

See the rating.

Shop Jyoti.

Swedish Stockings

Rated: Good

Swedish Stockings creates high quality, responsibly made stockings, knee highs, tights, socks, and pantyhose. The brand also offers a recycling program to help clean up the hosiery industry—if you send in three or more pairs of synthetic pantyhose from any brand, you’ll receive a 10% discount code to use next time you purchase Swedish Stockings.

Find the perfect pair in sizes XS-XL.

See the rating.

Shop Swedish Stockings.

Shop Swedish Stockings @ Urbankissed.

Shop Swedish Stockings @ Shop Like You Give a Damn.

Not Basics (Pantee)

Rated: Good

Not Basics is a female-founded brand on a mission to reinvent basics.

Available in sizes XS-3XL.

See the rating.

Shop Not Basics.

Australia

Sans Beast

Rated: Good

Sans Beast creates cruelty-free, vegan bags and accessories.

See the rating.

Shop Sans Beast.

The Common Good Company

Rated: Great
The Common Good Company is an Australian merchandise and apparel brand that uses recycled materials and more responsible production methods

See the rating.

Shop The Common Good Company.

The Very Good Bra

Rated: Great

The Very Good Bra is an Australian womenswear label that houses lingerie and other basics for the modern woman.

Find most bras in cup sizes A-E, and clothes in S-L.

See the rating.

Shop The Very Good Bra.

When we buy clothes that have been made in factories where workers are underpaid and working in life threatening conditions, we’re supporting it. And when we spend our money with businesses that do the right thing throughout their supply chain, we’re supporting that.

Elizabeth Bold — founder of Little Emperor

Oobi

Rated: Good

Offers

25% off full-priced items

Girls clothes in bright, breathable cotton for babies, girls and tweens. Exclusive 25% off with code OOBIGOODONYOU (Sale items excluded.) (Ends: 7 OCT)

Checkout code: OOBIGOODONYOU
Shop now

Oobi is an Australian girl’s fashion, swimwear, homewares, and lifestyle brand. In addition to creating stylish clothes for children, the brand makes sure it uses low-impact non-toxic dyes throughout its range. It also uses no animal products and opts for sea freight to transport products to reduce its climate impact.

See the rating.

Shop Oobi with 15% off (automatically applied at checkout).

Shop Oobi pre loved @ Retykle.

Eco Intimates

Rated: Good

Eco Intimates creates lingerie and sleepwear using organic fabrics, with a focus on craftsmanship and comfort.

Find the loungewear in XS-2XL, and some lingerie up to 4XL.

See the rating.

Shop Eco Intimates with 10% off (automatically applied at checkout).

nat’v basics

Rated: Good

nat’v basics is an underwear label manufacturing using lower impact Tencel materials.

Find the range in AU sizes 6-20.

See the rating.

Shop nat’v basics.

Shop nat’v basics with $15 off (automatically applied at checkout).

BJ’s PJs

Rated: Good
Women wearing BJ's PJs

BJ’s PJs makes loungewear using Australian manufacturing and organic cotton sourced in the region.

Find its clothes in sizes XS – 4XL.

See the rating.

Shop BJ’s PJs.

TALI & TASI

Rated: Great

For travelwear designed for adventures, look no further than Australian brand TALI & TASI (formerly Tasi Travels). Boasting a stunning collection of handmade garments in lower-impact materials that are made-to-order, you can feel good out in the world knowing you are leaving a light footprint behind.

Garments come in sizes XS/S, S/M, and M/L.

See the rating.

Shop TALI & TASI.

Asia

Loop Swim

Rated: Great

Loop Swim transforms post-consumer PET plastic bottles into UPF50+ sun protective swimwear.

Find most items in sizes XS-XL.

See the rating.

Shop Loop Swim.

The fashion industry has long relied on a one-size-fits-some template, churning out garments made predominantly from synthetic materials.

Nayanika Jain and Anurag Sarawgi — co-founders of SeamsFriendly

SeamsFriendly

Rated: Good

Offers

10% off reversibles

The most sustainable wardrobe is a smaller one. These pieces flip, convert, and transform. Multiple looks from one garment. Handcrafted in natural fabrics. Exclusive 10% off with code SF-GY10   (Ends: 12 OCT)

Checkout code: SF-GY10
Shop now

10% off bestsellers

These styles have been custom-made for hundreds of women, each to her exact measurements. Not off-the-rack. Made by artisans, made when you order, made for you. Exclusive 10% off with code SF-GY10 (Ends: 12 OCT)

Checkout code: SF-GY10
Shop now

10% off jumpsuits

Jumpsuits are impossible to fit off the rack. SeamsFriendly will make one that actually fits your body. Exclusive 10% off with code SF-GY10 (Ends: 12 OCT)

Checkout code: SF-GY10
Shop now

10% off new arrivals

Handcrafted to your exact measurements in natural fabrics. No inventory. Made only when you order. Only yours. Exclusive 10% off with code SF-GY10 (Ends: 12 OCT)

Checkout code: SF-GY10
Shop now

“The fashion industry has long relied on a one-size-fits-some template, churning out garments made predominantly from synthetic materials.

We envisioned a brand that would turn this model on its head—a brand that offers truly custom-made, customisable clothing, designed for every woman, regardless of her body type, size, or height – and ensuring everything is made from more sustainable materials.”

– Nayanika Jain and Anurag Sarawgi, Co-founders

SeamsFriendly creates beautiful tailored pieces for all body types. It focuses on function and utility in its designs and uses lower-impact materials like organic cotton and linen. What’s more, shoppers can customise the brand’s designs to their exact preferences—change the neck style, depth, sleeve length, garment length, fabric, and more on anything in its array of clothes.

The brand’s product sizing is customisable (bust size range 26″-70″, waist size range 19″-63″, including petite, regular, and tall heights) to ensure you always find the perfect fit, and there’s a kids range (bust: 18″-28″, waist: 19″-26″) available too.

See the rating.

Shop SeamsFriendly.

Editor's note

Feature image via Unsplash, group image via The Good Tee, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use our directory to search thousands of rated brands.

We updated this article on 26 February 2026. Our editors frequently make updates to articles to ensure they’re up to date. We refreshed our product round-up to ensure it reflects brands with recent ratings.

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