06 Jul

10 Of The Best Fair Trade Brands In Europe

You might already buy Fairtrade coffee and chocolate, but what about fair trade clothing? Choosing a fair trade fashion brand can help protect producer’s rights and the environment. Here are some of our favourite European labels who are doing a world of good, while looking great.

Fairtrade or Fair Trade?

There are a number of fair trade organisations around the world that provide guidance, support and certification for brands that want to operate in a fair way. Fairtrade International is the peak body for 18 country-based Fairtrade labelling organisations. Each of these certifies products, allowing them to display the famous Fairtrade logo. On top of that, brands can choose to belong to organisations such as the Fair Trade Federation and the World Fair Trade Organisation.

Why is fair trade important?

By buying these products, you are helping to alleviate poverty in developing countries, ensuring that workers are being paid fairly, are working under humane conditions and have sufficient labor rights, as well as encouraging sustainable methods of production.

Here are our top ten fair trade European brands rated ‘Good’ or ‘Great’ on the Good On You app!

Nudie Jeans

Rated: Good

Nudie Jeans are not just passionate about denim – they are also dedicated to sustainable and ethical practice. While not all their products are Fairtrade-certified, the label sources organic Fairtrade cotton from India to make it’s basic tees, hoodies, basic sweatshirts, underwear and shirts. Nudie is also a member of the Fair Wear Foundation, which ensures fair and safe working conditions for garment factory workers.

People Tree

Rated: Great

People Tree is a world leader in ethical and sustainable fashion. Since 1996 the label has been a registered and highly involved member of the World Fair Trade Organisation (WFTO), which means that the label complies with the 10 standards of Fair Trade. The label uses mostly organic and Fairtrade-certified cotton to create its beautiful range of men and womenswear.


Rated: Good

Founded by ex-Zara designer Nieves Ruiz Ramos, it’s no surprise that UK label Bibico is also known for its simple, classic styles, made ethically. Pieces are manufactured by two women’s cooperatives that are both fair trade certified by the World Fair Trade Organisation, providing women with fair and safe work, training and education.

Know The Origin

Rated: Great

UK label Know the Origin are dedicated to sustainability and quality from ‘seed to garment’. Certified by Fairtrade International, the brand has nothing to hide, offering a beautiful range of Fairtrade and organic mens and womenswear.

Nomads Clothing

Rated: Good

Based in beautiful Cornwall UK, Nomads are passionate about sustainability and ethical practice. The label is a member of the British Association of Fair Trade Shops (BAFTS), which ensures that it actively supports producers, raises awareness and campaigns for changes in the rules and practices of conventional international trade.


Rated: Good

French label Veja combines footwear with fair trade principles and sustainable practice. All manufacturing, including the organic cotton and natural rubber used in production, is Fairtrade-certified, which ensures that Brazilian farmers are paid fairly for their products.


Rated: Great

German label ThokkThokk creates a beautiful range of sustainable, fair trade casual wear for men, women and children. Most of its products are made from organic cotton that is Global Organic Textile Standard (GOTS) certified and Fairtrade-certified, so you can be sure that the highest standards are upheld when it comes to sustainable organic farming and the fair payment of cotton farmers.

MuMu Organic

Rated: Good

Greek label MuMu Organics uses sustainable and fair trade fabrics to create timeless and stylish womenswear. The brand uses organic cotton sourced from India that is 100% GOTS-certified and Fair Trade Foundation certified.


Rated: Good

If you love a great graphic tee, Swedish label Dedicated has you covered. Dedicated is an ethical streetwear brand for men, women and children. All cotton used in its pieces are 100% organic and most are Fairtrade-certified, which means that you don’t have to sacrifice your ethics to dress in style.

Little Green Radicals

Rated: Great

Little Green Radicals creates ‘organic clothing for free range kids’. Their adorable range of childrenswear is always made from 100% organic, Fairtrade-certified cotton, so you know the brand cares about the planet, workers and your little one, too!

Do you have a favourite European Fairtrade brand? Let us know in the comments below!

Editor's note: Feature image via People Tree. All other images via brands mentioned.

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