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A blue v-neck sweatshirt by hernest project.
18 Jan
A blue v-neck sweatshirt by hernest project.

New Year, New Top Picks From the Good On You Team

This is a sponsored article featuring brands that have been independently assessed by our rigorous ratings system. We’re proud to only collaborate with “Good” and “Great” rated brands. Learn more.


Every month, our team puts their heads together to find the best clothes, shoes, and accessories made by responsible brands you’ll love. Here’s Good On You’s team picks for January.

Start the year more sustainably

New years often come with new resolutions, plans, and expectations. It’s an exciting and sometimes daunting time, and while any time is a good time to make changes for the better, we fully support the idea of a more sustainable start to 2024. That’s why we’ve put our heads together and chosen our favourite fashion finds from better brands if you’re looking to kick off your year with some responsible updates to your wardrobe.

As the leading source for sustainable fashion ratings and education, Good On You’s team is dedicated to helping consumers make better shopping choices. In this monthly roundup, our internal experts from every corner of the company share their personal selections from “Good” and “Great” rated brands. This curated compilation spotlights products that both align with our sustainability criteria and are just great pieces we’re excited to share with you.

Why you can trust our recommendations

At Good On You, we provide trustworthy recommendations that align with your values and needs. Our mission is to simplify informed choices while embracing the “buy less, buy better” motto.

To ensure credibility, we aggregate comprehensive, transparent information on fashion sustainability—assessing brands using our leading methodology, developed by diverse experts. Our ratings directory of over 5,000 brands employs a simple five-point scale, curating a list of “Good” or “Great” brands making significant contributions to sustainable fashion.

Our editorial team, driven by expertise and passion, carefully reviews and approves each recommendation, upholding high standards of quality, longevity, and trend-transcendence.

While we recognise the value of reusing, mending, and second hand shopping, our expert ratings system guides you toward new brands aligned with your values and sustainability goals.

Our team’s 10 favourites this month

A moodboard displaying 10 better brands Good On You team top picks, from brands Minimalist, WAMA, Bario Neal, LOVETRUST, E.L.V. Denim, Vitamin A, VEERAH, Loop Swim, Bluebuck, and hernest project.

1. Marilyn Vegan Silk Cargo Pants (Minimalist)

2. Hemp Racerback Bralette (WAMA)

3. Dez Diamond Hoops Yellow Gold (Bario Neal)

Vegan silky cargo pants? Yes, please!

4. KO Cutaway Tank (LOVETRUST)

5. Light Blue Classic Denim Jumpsuit (E.L.V. Denim)

6. Palmilla Robe (Vitamin A)

This denim jumpsuit takes one-and-done dressing to the next level.

7. Vicky Flat (VEERAH)

8. White T-Shirt Navy Stripes (Bluebuck)

9. Ocean Sunbather Bandeau Top (Loop Swim)

10. Brushed Fleece V-Neck Sweatshirt (hernest project)

Editor's note

Feature image via hernest project, all other images via brands mentioned. Good On You publishes the world's most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use the directory to search thousands of rated brands.

Ethical brand ratings. There’s an app for that.

Wear the change you want to see. Download our app to discover ethical brands and see how your favourites measure up.