13 Jan

How Ethical Is Reebok?

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Reebok is one of the most popular activewear brands in the world, so just how ethical is Reebok? Unfortunately, a recent rerate has seen the brand plummet to our lowest score of “We Avoid”. This article is based on the Reebok rating published in April 2023, and may not reflect claims the brand has made since then. Our ratings analysts are constantly rerating the thousands of brands you can check on our directory.

Reebok’s rating takes a nosedive

Known for its innovative athletic apparel and footwear, Authentic Brands Group-owned global sportswear giant Reebok has been around for over a century.

Reebok is a sportswear pioneer—it developed the first spiked running shoe and the first athletic shoe designed specifically for women, as well as being the official sponsor for the likes of the UFC and CrossFit.

The question is, is the brand as good for the environment, workers, and animals as it is for athletes? Unfortunately, while the brand held our middling score of “It’s a Start” in the past, it has recently dropped to our lowest score of “We Avoid” due to a lack of concrete action across the board and a passing of hands from Adidas to Authentic Brands Group. Read on to find out how it rates in all three categories so you can decide if it’s time for a Reebok rebound.

Environmental impact

While Reebok rated “It’s a Start” for the planet in the past, it now gets a “Very Poor” score from us due to its lack of action on the environmental front.

Our planet rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Despite using some lower-impact materials including recycled materials in its products, Reebok falls flat on all the other crucial points here.

There’s no evidence Reebok is taking actions to protect biodiversity in its supply chain, minimise microplastic impacts, or reduce or eliminate hazardous chemicals in manufacturing. It also still uses a great deal of leather in its products, which is very damaging to the environment, workers, and animals.

Labour conditions

Workers’ rights are central to our people rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality.

Unfortunately, Reebok does not publish sufficient information and rates “Very Poor” again here, down from “It’s a Start” when it was owned by Adidas. You have a right to know how the products you buy affect the issues you care about.

Animal welfare

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our animals rating. Here we rate Reebok “Not Good Enough”.

Reebok does not appear to have an animal welfare policy nor trace any animal-derived material to the first production stage. And while it doesn’t use fur, angora, exotic animal skin, or exotic animal hair, it does use leather, wool, and down.

With devastating effects on animals, workers, and the environment, the leather industry especially is simply not ethical or sustainable. Reebok should consider investing in some of the many innovative leather alternatives out there. This would help the brand do right by our animal friends, while earning the title of a more responsible company.

Overall rating: We Avoid

Unfortunately, since the acquisition of Reebok by Authentic Brands Group, a lack of transparency and action by the parent company and through the supply chain has left Reebok in a nosedive to the bottom with a final overall score of “We Avoid”. Unless Authentic Brands Group takes some major steps for people, the planet, and animals in the near future, we can’t see Reebok’s score recovering ground any time soon, and it’s not a brand we would encourage the conscious consumer to support any longer.

Note that Good On You ratings consider 100s of issues and it is not possible to list every relevant issue in a summary of the brand’s performance. For more information see our How We Rate page and our FAQs.

See the rating.

Good swaps

“Good” and “Great” alternatives to Reebok that might meet your needs

Flamingos’ Life

Rated: Good

Flamingos' Life creates sneakers for men and women 100% animal-free. The brand uses lower-impact and PETA approved vegan materials, including upcycled materials.

Find the range in sizes 36-46.

See the rating.

Shop Flamingos' Life.

Shop Flamingos' Life @ Good.

Adidas by Stella McCartney

Rated: Good

In a collaboration we didn’t know we needed but definitely deserve, footwear company Adidas paired with luxury fashion brand Stella McCartney to create stunning sneakers and activewear that look and feel great. Made from a percentage of recycled Parley Ocean Plastic®, you can walk the walk knowing you helped prevent plastic waste from reaching the ocean.

The shoes are available in EU sizes 36-47.

See the rating.

Shop Adidas by Stella McCartney @ LVR Sustainable.

Shop Adidas by Stella McCartney @ Farfetch.


Rated: Good
A man with a tan-coloured hooded coat looks at the camera.

Thanks to recycled materials like rescued ocean plastic, Ecoalf creates more sustainable fashion with the same quality, design, and technical properties as the best non-recycled ones.

Find the range in sizes XS-2XL.

See the rating.

Shop Ecoalf @ Farfetch.

Shop Ecoalf.


Rated: Good

Fashion and sustainability can go together and Womsh is the brand that proves it. Its shoes are entirely designed and manufactured in Italy, and its clothing range is made from more responsible fabrics like organic cotton.

Find most shoes in EU sizes 35-42, and clothes in XS-2XL.

See the rating.

Shop Womsh.

dk active

Rated: Good


Someone in GOTS organic tee and shorts by dk active.

dk active – Site-wide

Crafted from GOTS cotton, get a classic piece for your more ethical wardrobe. Choose from a variety of colours of to match your personal style. Free Side Swipe Tee with every purchase over $250. (Ends: 30 JUN)

Shop now

dk active is an Australian high-performance brand supporting everybody seeking an authentic edge in life. It uses renewable energy in its supply chain to reduce its climate impact, and reuses all of its offcuts to minimise textile waste. It is also a PETA approved 100% vegan brand.

Find the products in sizes XS-2XL.

See the rating.

Shop dk active.

Shop dk active @ Eleventh House.


Rated: Good

Veja is a French brand designing ecological and fair trade footwear, and is also a responsible fashion pioneer. The brand uses lower-impact materials, like GOTS certified cotton and vegetable-tanned leather. Veja pays its co-operative cotton growers and rubber tappers between 30% and 100% above the world market price. By not advertising, Veja is able to invest more money into strengthening its practices.

You can find Veja shoes in women's EU sizes 35-46, and men's 35-47.

See the rating.

Shop Veja.

Shop Veja @ LVR Sustainable

Shop Veja @ Outerknown.

Shop Veja @ Threads 4 Thought.

Shop Veja Kids second hand @ Retykle.

Editor's note

Feature image via Reebok, all other images via brands mentioned. Good On You publishes the world's most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use our directory to search thousands of rated brands.

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