Plus size person in a cream linen button up and pants by FRANC standing with their hand in their pocket against a white brick background.
31 Jan
Plus size person in a cream linen button up and pants by FRANC standing with their hand in their pocket against a white brick background.

22 Fast Fashion Alternatives You Need To Know

Are you ready to wave fast fashion brands goodbye? Check out our favourite sustainable alternatives to the most popular fast fashion brands.

You’ve said goodbye to fast fashion brands—now what?

If you landed on this article, chances are you’ve realised that fast fashion is bad. It’s bad for the environment, for people, and for animals.

And with that in mind, you want to change, you want to be part of the change, and you want to make better choices for the planet, its inhabitants, and yourself. Good on you.

So now that you’ve decided to stop supporting fast fashion brands, what’s next? What can you do? Where can you find clothes that fit your needs? We get it: fast fashion is easy, and finding alternatives can feel a bit daunting at first.

We’ve all been there, which is why we now want to help you make a smooth transition into a more sustainable approach to fashion. In this article, we’re spilling the tea and giving you our favourite fast fashion alternatives—22 ethical and sustainable fashion brands for all styles, needs, values, and budgets.

Before we go, here’s your regular reminder that the most sustainable garment is the one you already have in your closet. So, look in your wardrobe, and take stock of what you already have. If you find old pieces from fast fashion brands, that’s okay. Don’t throw them away and instead try to prolong their lives by finding new fun ways to wear them, repairing or upcycling them, or maybe swapping or giving them to a loved one.

Still need something new? Keep reading to discover 22 eco-friendly labels you’ll love more than fast fashion brands.

Our favourite sustainable alternatives to the most famous fast fashion brands

Instead of SHEIN, Fashion Nova, PrettyLittleThing, Boohoo, Romwe, or Cider, choose:

CHNGE

Rated: Great

CHNGE is a US-based sustainable fashion brand using 100% organic material, built to last a lifetime while making a statement. Find CHNGE's inclusive clothes in sizes 2XS-4XL.

See the rating.

Shop CHNGE.

Plant Faced Clothing

Rated: Good

Streetwear without sweatshops, that's the motto of this British 100% plant-based, ethical, eco-friendly, and cruelty-free streetwear apparel brand. Buy Plant Faced Clothing in sizes XS-2XL.

See the rating.

Shop Plant Faced Clothing.

Spell

Rated: Good

Spell is an Australian modern-bohemian fashion brand inspired by far-off places, vintage treasures, and childhood memories. Proudly designed and sampled in Byron Bay, and produced ethically in factories around the world. Most garments are available in sizes 2XS to 2XL.

See the rating.

Shop Spell.

Afends

Rated: Good

Afends is an Australia-based fashion brand leading the way in organic hemp fashion, using renewable energy in its supply chain to reduce its climate impact. You can find the full range in sizes XS-XL.

See the rating.

Shop Afends.

In the Soulshine

Rated: Good

In the Soulshine is a brand that loves fashion, but doesn't want to exploit people or destroy our planet in the process.

See the rating.

Shop In the Soulshine.

Seek Collective

Rated: Good

Seek Collective is a US brand of thoughtfully made items with a dedication to transparency, authenticity, craft, and sustainability. Seek is focused on establishing connections between art, product, consumers, process, and makers. Its items are made in India through partnerships with like-minded communities and people. Find most products in XS-L, with an extended sizing range up to 4XL.

See the rating.

Shop Seek Collective.

Yes And

Rated: Good
two women wearing yes and sustainable clothing

Yes And aims to banish the stigma that sustainable fashion has to sacrifice style, quality, fit, colour, comfort, or price. With this US-based brand you can actually have it all, and more: it is certified organic, low-impact dyed, and ethically made. You can find most items in sizes XS to XL.

See the rating.

Shop Yes And.

Kotn

Rated: Good

Certified B Corp Kotn is based in Canada and works with local NGOs on the ground at the Nile Delta to provide every child in their farming communities with quality education, and to help close the gap of low literacy rates amongst communities. With every purchase, not only will you adorn a beautifully made shirt, but also help fund school infrastructure, materials, and salaries for teachers. Find Kotn in sizes XS-2XL.

See the rating.

Shop Kotn.

MANNING CARTELL (Pre-Owned)

Rated: It's A Start

MANNING CARTELL is a designer brand that is ethically-made in Australia and committed to creativity, inclusivity and igniting joy. This Australian brand was created by three sisters, creating for women, who understand how women want to look and feel.

See the rating.

Shop MANNING CARTELL Pre-Owned @ Vestiaire Collective.

Instead of ASOS, H&M, Zara, Aritzia, and Uniqlo, choose:

Franc

Rated: Good

Franc is a Canadian brand that makes basics so you can enjoy a complete wardrobe built on timeless essentials. The brand ranks 'Good' on all fronts: it uses eco-friendly materials, pays a living wage and uses no animal products. Find most products in sizes XS to 3XL.

See the rating.

Shop Franc.

Armedangels

Rated: Great

Affordable, ethical, and on-trend. Germany’s Armedangels gets a "Great" rating overall from us. The brand covers all the basics for women, men, and kids. Armedangels' quality and long-lasting pieces are made from eco-friendly and certified materials, like Global Organic Textile Standard (GOTS) certified cotton. The brand also adopted the Fair Wear Foundation Code of Conduct to protect its workers abroad. Its products are available in sizes XS-XL.

See the rating.

Shop Armedangels.

Shop Armedangels @ thegreenlabels.

Shop Armedangels @ Earthkind.

Shop Armedangels @ Veneka.

Whimsy + Row

Rated: Good

Whimsy + Row is an eco-conscious lifestyle brand born out of a love for quality goods and sustainable practices. Since 2014, its mission has been to provide ease and elegance for the modern, sustainable woman. Whimsy + Row utilises deadstock fabric, and by limiting each garment to short runs, the brand also reduces packaging waste and takes care of precious water resources. Find most products in XS-XL.

See the rating.

Shop Whimsy + Row.

Shop Whimsy + Row @ Earthkind.

Sotela

Rated: Good

Sotela is a body inclusive, sustainable clothing company offering adaptable pieces with the flexibility of 1-2 sizes in each.

See the rating.

Shop Sotela.

Birdsong

Rated: Good

Birdsong is a boutique label producing gorgeous womenswear. Its clothes are handmade in London by knitters and seamstresses earning above the London living wage. The business is built on a philosophy of fairness and authenticity, promising customers “no sweatshop, no photoshop”. Birdsong's products are inclusively sized from 2XS-3XL.

See the rating.

Shop Birdsong.

Shop Birdsong @ SlowCo.

Mara Hoffman

Rated: Good

With a focus on mindful and conscious practices, Mara Hoffman uses eco-friendly materials including GOTS certified cotton, recycled nylon, and recycled polyester, and even has a range of Oeko-Tex STeP certified products. Items come in sizes XS to 3XL, and the brand also has a gorgeous extended sizes collection, so you can be sure to find a new wardrobe addition no matter the bod you rock.

See the rating.

Shop Mara Hoffman @ Reve en Vert.

Shop Mara Hoffman @ Farfetch.

Shop Mara Hoffman Pre-Owned @ Vestiaire Collective.

Shop Mara Hoffman.

Mother of Pearl

Rated: Good
girls wearing mother of pearl

Mother of Pearl is a sustainable and ethical luxury womenswear and accessories designer brand from the UK that celebrates individuality and authenticity. The brand uses a high proportion of eco-friendly materials including organic cotton and ensures the payment of a living wage across some of its supply chain. Find most products in UK sizes 6 to 16.

See the rating.

Shop Mother of Pearl.

Shop Mother of Pearl @ Rêve en Vert.

Shop Mother of Pearl Pre-Owned @ Vestiaire Collective.

Mila.Vert

Rated: Great

Mila.Vert offers timeless, minimal, and chic clothing, adding sophisticated details that give the garments a modern feel. The Slovenia-based brand wants to make desirable clothing, avoiding the ethical and environmental issues that the fashion industry represents. Find the garments in sizes XS-XL, or make a custom fit order free of charge.

See the rating.

Shop Mila.Vert.

Christy Dawn

Rated: Great

Christy Dawn is a minimalist showroom for vintage-inspired women's clothing and footwear, locally made with surplus fabric. The US brand rates "Great", making it a fabulous boho option for your wardrobe. Find the clothes in standard sizes XS-XL, or shop the Extended and Petite collections.

See the rating.

Shop Christy Dawn.

Kowtow

Rated: Great

Kowtow uses organic, fair trade cotton and non-toxic dyes to produce its clothes. It designs elegant, timeless womenswear, and also has a range of ceramics. Find the clothes in sizes XS-L.

See the rating.

Shop Kowtow.

Shop Kowtow @ Veneka.

People Tree

Rated: Great

Sustainable fashion pioneer and leader People Tree is a seriously ethical brand and one of our favourites. The brand uses eco-friendly materials and addresses labour risks by adopting the Fairtrade International - Small Producers Organisations Code of Conduct. Find most products in UK sizes 6-18.

See the rating.

Shop People Tree.

Shop People Tree @ thegreenlabels.

Parker Clay

Rated: Good

A bag that saves lives? You got it. Parker Clay is an American based brand looking to create a future without exploitation by bettering lives and communities in Ethiopia. The brand has partnered with Ellilta Women at Risk program, fighting to bring women out of prostitution by providing a more stable income and safe working environment. Parker Clay also helps preserve traditional Ethiopian techniques, materials, and styles, ensuring that this fast growing country is able to remain close to its beautiful roots.

See the rating.

Shop Parker Clay.

Vestiaire Collective

women wearing stylish sustainable dress, jacket, and jumpsuit from Reformation

A peer-to-peer platform that allows you to buy and sell luxury items. Vestiaire’s items are independently authenticated and evaluated to ensure the described condition matches the actual item you receive.

PANGAIAReformationAdidas, and Stella McCartney are among our favourite brands to buy on Vestiaire Collective.

Shop pre-owned fashion @ Vestiaire Collective.

Ready to dive deeper? Find more amazing sustainable brands on our directory

Editor's note

Feature image via FRANC, all other images via brands mentioned. Good On You publishes the world's most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use our directory to search thousands of rated brands. To support our work, we may earn a commission on sales made using our offer codes or affiliate links. We also encourage shopping pre-owned as another great way to reduce the impact of our fashion choices.

Ethical brand ratings. There’s an app for that.

Wear the change you want to see. Download our app to discover ethical brands and see how your favourites measure up.