When Emma Watson asked us to help her choose brands for Vogue Australia’s first ever sustainability issue in 2018, we knew it was the start of something good. Fast-forward to today, and Emma is now Good On You’s official supporter. She uses Good On You as her benchmark for choosing ethical brands on the red carpet and beyond!
I’m given a platform to speak about my choice of outfit, I will have a meaningful story to tell. And it’s powerful.Emma Watson
For Emma’s latest photoshoot – this time for the cover of UK Vogue! – we worked behind the scenes to ensure featured brands were assessed by our rating system and met Emma’s standard. Photographed by Alasdair McLellan in London, Emma chose to wear brands rated ‘It’s A Start’ or above, and a few second-hand and vintage pieces were also added into the mix. We worked directly with a couple of brands to help them become more transparent and improve their rating.
Some of the brands we already had information on, and it was a process of double-checking this was absolutely up to date. For others, we gathered information, evaluated, verified and produced an overall rating.Sandra Capponi
It was wonderful to work with Vogue to shine a light on luxury brands that are stepping up. It’s a real testament to the progress being made by the industry, and importantly some of the biggest names in fashion.
So without further ado, here are some of the best-rated brands worn by Emma for this shoot!