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Woman wearing Dedicated more sustainable swimwear
26 Mar
Woman wearing Dedicated more sustainable swimwear

The Affordable, More Sustainable Swimwear Brand to Have on Your Radar

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What are your summer plans? A holiday by the beach? Or just hitting the pool to get some laps in? Either way, you’ll need some stylish and sustainable swimwear to do it in. And if your existing items need replacing, thankfully, “Great”-rated Swedish brand Dedicated has just launched its new collection of bikinis, shorts and suits made from recycled plastic bottles. 

How Dedicated makes more sustainable swimwear

Dedicated began as a retailer for more ethical clothing, but branched out into making its own collections when its founders realised they couldn’t find the sustainable clothes they really wished to own. “[We] focus on contemporary and expressive everyday fashion to lower the hurdle for customers to switch to more sustainable clothing,” explains the brand.

Today, Dedicated remains committed to transparency and continually improving its practices—in 2023 it published its first comprehensive sustainability report, which includes details of its fabrics strategy, supply chain management, and carbon emissions, plus other key sustainability insights. The brand receives the highest rating (“Great”) on our five-point scale thanks to, among many factors, a series of certifications across its supply chain; the low proportion of animal-derived products it uses in manufacturing, save for recycled wool; and the lower-impact materials it uses. “100% of our products are made with either organic, natural or recycled fibres,” explains Margaux Schleder, Dedicated’s head of CSR. The brand uses TENCEL Lyocell, which has a closed-loop system to reuse water and chemicals in its production, and it also supports the Regenerative Organic Certified cotton (ROC) program, which helps to preserve soils, ensure less water usage and more CO2 absorption in the cotton farming process.

All of Dedicated’s swimwear is made using recycled polyester that is certified against the Global Recycled Standard (GRS), and it has advice for shoppers on how best to care for synthetic garments to minimise their future impact on the planet. Dedicated also traces most of its supply chain and details the journey a garment has taken, including the suppliers involved from yarn processing to sewing, alongside the products on its website.

Stylish swimwear for many summers ahead

This new lineup is designed to last for plenty of seasons in the future, eschewing trend-driven silhouettes and instead focusing on timeless cuts for all bodies. The brand’s bikinis and suits have a variety of necklines, rises, and adjustable and detachable shoulder straps so you can find the shape you feel best in. Its shorts, meanwhile, come in two lengths, and two types of adjustable waistband. They’re all mesh-lined for optimal comfort.

Channelling the joyful essence of summer, the collection is filled with rich sunset colours alongside coral red and mustard yellow, and some excellent nature-inspired patterns. There’s also a painterly oceanview print evoking the Mediterranean lifestyle that is at the heart of the collection. And like all the brand’s swimwear prints, it’s applied using more responsible water-based inks. Here, our editors have selected some of the collection’s highlights.

Women wearing more sustainable swimwear by Dedicated

Left to right: Alva bikini top and Slite bottoms in Clay Swirl Blue; Alva bikini top and Slite bottoms in Duck Green; Alva bikini top and bottoms in Club Stripe

Women wearing more sustainable swimwear by Dedicated

Left to right: Roma bikini top and Sanda bottoms in Sodalite Blue; Orust bikini top and Sanda bottoms in Painted Leopard Black; Yxlan bikini top and Gopa bottoms in Painted Leopard Red

Eco-friendly clothing didn’t have to be plain, and streetwear didn’t have to be bad for the planet. So with a clear vision, a lot of hard work, and plenty of coffee we worked hard to bring Dedicated to life.

Women wearing more sustainable swimwear by Dedicated

Left to right: Vintervicken Oceanview swimsuit; Klinte wrap Stripes swimsuit; Klinte wrap Leopard Light Brown swimsuit

Women wearing more sustainable swimwear by Dedicated

Left to right: Vintervicken black swimsuit; Klinte wrap Sodalite Blue swimsuit; Klinte wrap Leaf Green swimsuit

All the polyester we use is 100% recycled so that you don’t have to worry about adding to the planet’s plastic problem.

Men wearing more sustainable swimwear by Dedicated

Left to right: Toroe Sunset Lines board shorts; Toroe Big Leaf Duck Green board shorts; Toroe black board shorts

Men wearing more sustainable swimwear by Dedicated

Left to right: Sandhamn Coral Gems swim shorts; Sandhamn Oceanview swim shorts; Sandhamn Clay Swirl Blue swim shorts


Dedicated’s swimwear is available in sizes from XS – XXL. If you love the collection but aren’t sure about the right fit, help is at hand in the brand’s swimwear guide.

Editor's note

All images courtesy of Dedicated. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use our directory to search thousands of rated brands.

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