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Top Picks Ultimate Guides Rated In the Know Made From Offers From Better Brands

Material guide: how ethical is cashmere and is it sustainable?

Meet the vegan brands from Australia and New Zealand we’ve rated highest

How ethical is Uniqlo?

More sustainable fashion brand offers this September 2026

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Case StudyHow URW Co-Developed the Sustainable Retail Index with Good On You

Megan Doyle

Megan Doyle is a sustainable fashion journalist and consultant based in London. Her bylines include Vogue Business, Harper's Bazaar UK, Business of Fashion, Fashionista, Refinery 29, EcoCult, and others. Doyle covers supply chain traceability and transparency, garment worker rights, fashion technology and consumer psychology, among others issues. She also writes a monthly sustainable fashion Substack newsletter called The Titian Thread. Through her writing, Doyle aims to make these topics accessible and relatable for readers at all stages of their sustainability journey.

25 FebIn the Know

Shopping Centres Curate Stores. What if They Curated for Sustainability?

number 10 sign on a wall celebrating good on you's 10th anniversary

03 SepIn the Know

What Has a Decade of Sustainable Fashion Really Achieved? More Than You Think

smoke from factory chimneys

30 MayIn the Know

Decarbonising Fashion Is Possible, But Nobody Can Agree Who Should Pay

earthrise seen on a t-shirt for good on you's fashion planet benchmarking report

14 AprIn the Know

15 Charts Reveal Fashion’s Considerable Environmental Performance Gap—and How to Close It

Hand holding a bit of cotton against a cloudy blue sky, the cotton looking like an extension of the clouds.

04 MarIn the Know

Fashion Futurists Are Betting On Lab-Grown Materials, But Should We Buy the Hype?

23 JanIn the Know

The Needle Movers 2025: Fashion Has Solutions—It’s Missing Investment

Street view of a Nudie Jeans Repair Shop, showing its premium denim hanging in the window and a repair station inside

16 DecIn the Know

Reimagining Physical Retail: Where the Future of Shopping Actually Happens

Close up of a sewing machine needle in black and white.

17 AugIn the Know

The Needle Movers: Innovations In Sustainable Fashion 2023-24

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