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Top Picks Ultimate Guides Rated In the Know Made From Offers From Better Brands

Meet the Vegan Brands From Australia and New Zealand We’ve Rated Highest

How Ethical Is Uniqlo?

More Sustainable Fashion Brand Offers This September 2026

9 Alternatives to CIDER’s Best Sellers

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Case StudyHow URW Co-Developed the Sustainable Retail Index with Good On You

JD Shadel

JD Shadel is an award-winning editorial director, journalist, and strategist with more than a decade of experience in creative leadership across the fashion, lifestyle and tech sectors. Their byline has appeared in The Washington Post, Condé Nast Traveler, Them, VICE, BBC News, Bloomberg CityLab, and others. At Good On You, they were previously Head of Content and currently serve as fractional Brand Director. They've led original reporting projects such as the COP fashion climate (in)action report and the first-ever Beauty Sustainability Scorecard. You're likely to run into Shadel in London's charity shops.

01 DecIn the Know

What is Ultra Fast Fashion? Investigating Why It’s Ultra Bad

Close-up photo of two people with eyes closed, wearing vibrant rainbow eyeshadow in blue, purple, green, and orange tones.

20 JunIn the Know

The Big Pinkhushing: Brands Quit Pride, Revealing Their True Colours Were Never Rainbow

Hand spritzing a perfume

09 OctIn the Know

How Sustainable Is the Beauty Industry? We Rated 239 Brands to Find Out

29 MayIn the Know

From SHEIN to Boohoo, Fast Fashion Profiting off Pride Is Peak Pinkwashing

04 NovIn the Know

Getting Into Climate Justice with Activist Mikaela Loach

26 OctIn the Know

Sustainable Fashion Needs to Evolve and Brittany Sierra Has Ideas

12 OctIn the Know

Meet the Designer Upcycling Clothes to Protest Fashion’s Waste Problem

05 OctIn the Know

How Could the Future of Fashion Be More Sustainable? 11 Fashion Students and Experts Dream Big

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