The Good On You Team

Good On You Team - About Us



Gordon Renouf – CEO & Co-Founder

G Renouf Portrait Blue Dec 13Gordon is a leading consumer advocate, with a passion for making it possible to act on your values when you shop.

Gordon worked as a lawyer with community legal centres and Aboriginal Legal Aid, and was the Director of Campaigns at CHOICE. He is Chair of the Board of Good Environmental Choice Australia, Deputy Chair of Justice Connect,  and Deputy Chair of the Consumers Federation of Australia. He represents consumers on several industry dispute schemes including the Telecommunications Industry Ombudsman.

As the Director of Campaigns at CHOICE, Australia’s leading consumer organisation, Gordon realised most people wanted to make sure their shopping choices are good for the world and the people in it. But for most people it’s really difficult to do so. Along with others who shared his passion, Gordon founded Ethical Consumers Australia in 2011 with the vision of making it as easier to make ethical shopping choices. In 2014 Good On You was created to give people information they needed in one easy place.


Sandra Capponi – Co-Founder & Chief Development Officer

Sandra Capponi Good On YouSandra is a business professional and social changemaker with over 10 years experience leading people, projects and strategies to deliver impact for organisations and communities across Australia.

Passionate about social responsibility, she believes business can be a powerful catalyst for social good.

“I joined the founding team at Good on You because I see huge potential in driving positive, sustainable change for people and for our planet through the everyday decisions we make.”

Faycal Fassi-Fihri – Co-Founder & Advisory Board

Photo FFF (1)Originally from Morocco, Faycal held executive roles in the mobile and web industries and launched start-ups on four continents, including one sold to a multinational company. Faycal joined Good On You out of a desire to apply his start-up thinking to a social enterprise that can radically change our shopping experience for good. He has been instrumental in the development of the Good On You project.


Ali Mirsadeghi – Data Engineer & Chief Technology Officer

Alizera headshotAli is a software engineer with experience in the telecommunications industry. He is a PhD candidate at UNSW with expertise in databases, social software and business process management. Ali has been a member of the training board of the Relief Committee for Destitute Afghan Refugee Families in Iran.


Bethany Noble – Chief Marketing Officer

BethBethany has a Master’s in Peace and Conflict Studies and has spent many years in marketing and communications roles with humanitarian organisations. She spent time in India researching ethical supply chains and volunteering for a social enterprise employing women who have been trafficked. Bethany is passionate about ethics in the supply chain and bridging the gap between consumerism and development.


Celine Massa – Head of Ratings

unnamedCeline has over ten years of experience working with not-for-profit and humanitarian organisations. Her background is in environmental management and community development. She has a wide range of experience coordinating programs, and in communications and campaigns. Celine is particularly passionate about altering our consumption habits to fit our values and treading more lightly on our planet.


Will Farrier – Product Manager

Will Farrier portrait 850kbWith a background in membership services and journalism Will is Good On You’s user advocate, focused on understanding their problems and tweaking the app to provide solutions. He’s previously worked at Australian consumer non-profits including CHOICE, and is interested in human-centric design solutions for social issues.

“What’s exciting for me about Good On You is we’re trying to solve global problems without ignoring the problems of everyday consumers.”


Marc Palmer – US Partner & Adviser

Marc is an experienced sales executive and the co-founder of Fashion Hope, an charity that supports survivors of forced labour in the fashion industry.