Luxury fashion used to be synonymous with quality and longevity – attributes that go hand-in-hand with sustainability.
Sadly, with the onset of fast fashion, luxury brands are transforming their business models to keep up – adopting wasteful practices, toxic materials and murky supply chains with limited protection for workers and the environment.
Transparency in luxury remains low, too. But the old arguments for keeping in-house secrets no longer stack up in an era when consumers are demanding to know where and how their clothes were made.
That’s why Good On You is committed to supporting fashion retailers to assess, curate and promote sustainable brands.
Not only do we empower our huge community of conscious shoppers to buy better, we help retailers choose better brands, too.
Good On You has partnered with Farfetch on a major new initiative to expand the sustainable fashion movement into the luxury sector. Farfetch’s latest Positively Conscious collection, launched this October, features hundreds of fashion brands that have been independently rated by Good On You for their impact on people, planet and animals.
We’re proud of the role we play in powering the sustainability agenda of Farfetch, a leading global tech platform for luxury fashion.
This partnership will see millions more people become aware of fashion’s impact and how to choose more sustainable brands. Together, we can meet the needs of the growing conscious consumer market and incentivise brands to change.
Good On You’s robust brand rating system for fashion is accessible to millions of shoppers via our app, website and online brand directory. The ratings take into account key social and environmental issues across a brand’s whole supply chain, so that people can know the impact of their clothes.
We understand that fashion retailers want to know the impact of brands, too. They need consistent, credible ways to assess sustainability performance. Good On You can help retailers identify leading brands and share with customers the information they’re looking for.
Let’s collaborate and use the power of people’s choices to create a sustainable future in fashion.