Left to right: non denim, Yes Friends, E.L.V. Denim, Nudea, Beaumont Organic
Spotlight on Better UK Brands With the British Fashion Council’s City Wide Celebration
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To coincide with the British Fashion Council’s City Wide Celebration taking place throughout September, Good On You has partnered with ‘Good’ and ‘Great’ brands from the region to offer readers exclusive promotions.
Celebrating more sustainable brands from the UK
Since 2015, Good On You has earned a reputation as fashion’s leading source of brand sustainability ratings, having assessed more than 6,000 brands all based on publicly available data. Millions rely on Good On You’s ratings: consumers consult them for shopping decisions, the retail industry evaluates brand portfolios with them, and major media outlets cite them in reporting. Each rating analyses over 100 data points to determine how a brand is performing across three key issues: people, the planet, and animals. Then, brands receive a score across a five-point ratings scale, ranging from the lowest, “We Avoid” and “Not Good Enough” to the middling “It’s a Start”, showing the brand is taking some action to improve its impact. At the top of the scale are “Good” and “Great”, reflecting that a brand is being proactive in measuring and reducing its impact, and reporting on its progress. For more information on the ratings methodology and process, visit our How We Rate explainer.
Good On You celebrates “Good” and “Great” brands in its Journal, working to showcase these more sustainable businesses to consumers wanting to shop according to their values. To coincide with the British Fashion Council’s City Wide Celebration, we’ve linked up with some of the UK’s highest rated fashion brands to bring readers exclusive offers for the month of September. Scroll down to discover discounts from the likes of Yes Friends, E.L.V. Denim, and more.
non (‘Great’)
non is a UK-based label that offers raw selvedge denim jeans, jackets, and accessories that are designed to last.
The jeans are available in sizes 26-36.
Offer: Get 20% off your first order with the checkout code NOWORNEVER
E.L.V. Denim (‘Great’)
E.L.V. Denim transforms discarded denim into cool jean jackets, pants, and accessories. It also offers made-to-measure.
Find most jeans in UK sizes 24-32.
Offer: Get 15% off with checkout code ELVCITYWIDE15
Nudea (‘Good’)
NUDEA believes that the items you wear closest to your skin should be more sustainable, comfortable, flexible, and stylish, so it crafts sleep and underwear with this in mind. The British brand uses lower impact materials and partly traces its supply chain.
Find items in XS – XXL
Offer: Get 15% off orders over £10 with checkout code GOYNUDEA15
Yes Friends (‘Great’)
Yes Friends is a UK-based fashion brand that creates more affordable clothing for everyone. Yes Friends’ first product, classic cut t-shirts, cost less than £4 to make and the brand only charged £7.99. Using large-scale production and direct-to-consumer margins means Yes Friends can charge you an affordable price for its more responsible clothing.
Find the range inclusively sized in 2XS-4XL.
Offer: 30% discount on beanies with checkout code STAYWARM
Beaumont Organic (‘Good’)
Beaumont Organic is a UK-based slow fashion brand that blends simple style with responsible production practices. Founded by Hannah Beaumont-Laurencia, the brand also has its own charitable foundation, which supports people in Fiji.
Find the range in sizes XS-L.
Offer: Get 10% off with checkout code GOODBEAUMONT10
