Better Cotton Initiative

What is the Better Cotton Initiative?

Cotton is used in 40% of textiles globally and more than 300 million producers, in 80 different countries, rely on it for their livelihoods. That’s when the Better Cotton Initiative comes in: its aim is to ensure that global cotton production is better for the people who produce it and better for the environment.

To achieve its mission, the organisation works with a diverse range of players across the cotton supply chain, promoting measurable and continuing improvements for the environment, farming communities and the economies of cotton-producing areas.

The Better Cotton Initiative has four aims:

  • Reduce the environmental impact of cotton production
  • Improve livelihoods and economic development in cotton producing areas
  • Improve commitment to and flow of Better Cotton throughout supply chain
  • Ensure the credibility and sustainability of the Better Cotton Initiative

A brief history of the Better Cotton Initiative

The Better Cotton Initiative was founded in 2005, as part of a ‘round table’ organised by WWF and supported by a major organisations like Adidas and Oxfam.

In 2009 the organisation became independent, and  published the first Better Cotton global standards known as the Better Cotton Production Principles and Criteria, the cornerstone of the Better Cotton Standard System.

By 2020 the initiative anticipates that Better Cotton will “be recognised as a mainstream sustainable commodity, with the Better Cotton Standard System part of day-to-day business in the cotton sector, and with supply and demand driven by the momentum of the market”. It aims to have five million Better Cotton farmers, producing 8.2 million metric tonnes of Better Cotton by 2020, representing around 30% of global production.

Some Better Cotton members we rated

Mud Jeans GoY-Ratings_5

Adidas GoY-Ratings_4

Reebok GoY-Ratings_4

Useful links

To learn more about the Better Cotton Initiative, visit:

To find more Better Cotton Initiative members, visit:

Photo by Marianne Krohn on Unsplash.

Solene Rauturier

Author Solene Rauturier

Originally from France, Solene is currently Content and Community intern at Good on You.

More posts by Solene Rauturier

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