Every month the Good On You team scours the internet to bring you the sustainable fashion and beauty news that matters. Here’s what you need to know in April 2025.
Skin In the Game: Mink Coat at Ethical Fashion Show Fuels Sustainability Debate (The Guardian)
A report from The Guardian at Paris Fashion Week charts an uptick in real animal fur and skins on the catwalk in response to emerging maximalism trends. It has only heightened the debate over the impact and ethics of using vintage fur, skins from animals deemed “invasive species”, and plastic-based alternatives to animal-derived materials.
Zara Owner Inditex’s Transport Emissions Jump in 2024 (Reuters)
In 2024, Inditex—owner of Zara, Bershka, Massimo Dutti, and more—increased its transport emissions by 10% as it operated more flights between its manufacturing centres in Asia and its logistic hubs in Spain. Reuters explains that, alongside the increasing pace of fast fashion, sea-based shipping delays have contributed to many companies opting for air freight instead.
Is ‘Clean’ Fashion About to Have a Moment? (Business of Fashion)
Clean beauty, but make it fashion: Business of Fashion explains the emerging trend for clothing that, like the beauty trend, uses skin-friendly materials in response to consumer interest in health and wellbeing. In the case of fashion, that’s natural fibres that haven’t been treated with harsh chemicals.
Four Paws Anti-mulesing Campaign Welcomes 100th Member (Ecotextile News)
Animal welfare organisation Four Paws reached a milestone as it welcomed the 100th member to its campaign to end mulesing—also called live lamb cutting—in the Australian wool industry. The campaign has seen the likes of Zara, Patagonia, and Hugo Boss publicly commit to excluding wool sourced through live lamb cutting from their supply chains.
Clothes From Waste Mountain in Atacama Desert Are ‘Sold’ (FashionUnited)
FashionUnited reports that Fashion Revolution Brazil, Desierto Vestido, and commerce platform Vtex have teamed up to reclaim clothes from the Atacama Desert’s notorious clothing waste dump in an effort to raise awareness of the problem. The concept involves salvaging clothes, cleaning them, then offering them “for sale” for free online, with only the cost of shipping to pay for consumers.
Why Are More Clothes Than Ever Being Discarded? (BBC News)
The BBC reports from a clothing recycling centre in Manchester, UK, on the increase in discarded clothes and the reasons behind it. The centre’s head of recycling and sustainability, Peter Page, said: “It’s very difficult because clothing is not designed to be recycled. It’s designed to be bought, to be worn and then to be thrown away.”
‘Good’ and ‘Great’ news
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DAWN Denim Brings Its More Sustainable Denim to the UK
“Great”-rated German denim brand DAWN Denim has answered the calls of its fans and is now shipping to the UK, allowing conscious shoppers in the region to invest in its wares. To celebrate, the brand is running an exclusive offer for UK-based Good On You readers—head over to our offers listing to find it.
’Great’ Brand Dedicated Pilots Repair Program
Swedish label Dedicated has partnered with a selection of tailors in Stockholm for a repair service that will be a pilot for a permanent program. The brand is offering vouchers for its online store to customers who take up the service and help to shape the program by giving feedback on it.
Opera Campi Creates Lower-Impact Denim From Hemp
Hemp specialist Opera Campi (“Good”) has created its own denim fabric using the lower-impact fibre. The denim is used in a new pair of jeans made in the brand’s Italian workshop.
Tentree’s New Artist Collaboration Funds Tree-Planting in the Pacific Northwest
Tentree (“Good”) has partnered with illustrator Brooklyn Bell on a new collection of clothes, with proceeds donated to tree-planting initiatives in the US’ Pacific Northwest. “The conservation happening in the Pacific Northwest is important to me. I personally live in a rainforest with old-growth trees in my backyard,” Bell said.
Image: No Nasties
No Nasties Introduces Garment-Knitting Tech to Reduce Textile Waste
“Great” brand No Nasties has introduced knitting tech to the organic cotton garments in its ‘Azulejo’ collection. The process involves knitting garments into their exact shape, preventing the textile waste that would otherwise be produced by offcuts in the usual fabric cutting step of manufacturing.
Outerknown Launches Board Shorts Made With Recycled Fishing Nets
“Good”-rated brand Outerknown has introduced a new lower impact material to its line-up: NetPlus, which is made using post-consumer recycled fishing nets. The material is part of the brand’s ongoing commitment to choosing more responsible materials, and is used in the making of its Apex Evolution board shorts.
O My Bag Improves B Corp Score
“Good” label O My Bag has achieved a new and improved score as a B Corp. The brand’s score reached 129.4 points (out of 200), as a result of its growing living wage initiative and introduction of more lower impact materials into its collection. The announcement comes as the brand introduces its new collection, La Villa.
