25 Oct

Our 24 Favourite Sustainable Fashion Brands for the Fabulous Over-40s

Despite some progress, fashion has a long way to go to address its age representation problem. The industry is overwhelmingly geared towards the younger generation, specifically “twenty-something” women. So much of the marketing done by fashion brands targets younger women, preys on their insecurities and bombards them with messages that to be young is to be beautiful.

From a business standpoint, fashion brands, including sustainable brands, seem to be avoiding a massive market. In fact, in 2020, 23% of the world population was between 40 and 59 years old—that’s almost 2 billion people. The truth is, the 50-plus market is said to be “the largest growth area for fashion expenditure” in the UK. It’s even predicted that this sidelining of “older” consumers could cost the fashion and beauty industries £11bn over the next 20 years, according to research by the International Longevity Centre (ILC-UK).

We need more brands to take action so that everyone—no matter their age, race, size, gender, ability, sexuality, or socioeconomic status—can have a meaningful place in fashion and beyond.

So if you’re over 40 and are looking to incorporate more sustainable fashion staples into your wardrobe, what brands can you turn to? We’ve rounded up our favourite sustainable fashion brands for the fabulous over-40s. And while these brands are great for people over 40, they’ll truly work for anyone at any age!

Below you’ll find some sustainable staples that will go with anything you already have in your wardrobe: workwear essentials by CARPASUS (Switzerland) and Mara Hoffman (US), easy to put together items by LANIUS (Germany) and Mila.Vert (Slovenia), classic denim by unspun (US), sturdy basics from Beaumont Organic (UK) and The Classic T-Shirt Company (US), and even accessories and jewellery by MASHU (UK) and ARTICLE22 (US). These brands are great options, whatever your age. And of course, anyone of any age should be able to wear whatever makes them feel their best.

Seek Collective

Rated: Good
older woman of colour wearing pink Sustainable puff sleeves artist's frock by Seek Collective

Seek Collective is a US brand of thoughtfully made items with a dedication to transparency, authenticity, craft, and sustainability. Seek is focused on establishing connections between art, product, consumers, process, and makers. Its items are made in India through partnerships with like-minded communities and people. Find most products in XS-L, with an extended sizing range up to 4XL!

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Shop Seek Collective.

milo+nicki

Rated: Great
elderly man and young white woman wearing white t-shirt with blue be you logo printed at the pocket by milo+nicki

milo+nicki makes cruelty-free, ethically-designed, eco-conscious womenswear with Indian & Zambian roots. The US brand uses a high proportion of eco-friendly materials like GOTS certified cotton, and is a leading advocate for better labour rights! Find most of the range in XS-XL.

See the rating.

Shop milo+nicki.

Shop milo+nicki @ Made Trade.

People Tree

Rated: Great

Sustainable fashion pioneer and leader People Tree is a ‘Great’ ethical brand and one of our favourites. The brand uses eco-friendly materials and addresses labour risks by adopting the Fairtrade International - Small Producers Organisations Code of Conduct. Find most products in UK sizes 6 to 18.

See the rating.

Shop People Tree.

Shop People Tree @ thegreenlabels.

ARTICLE22

Rated: Good

Offers

Person wearing white top and gold ethically made jewellery by ARTICLE22.

ARTICLE22 – USA and Canada

The more ARTICLE22 jewellery you wear, the more land you make safe and clear from bombs in Laos. Exclusive 10% off new gold anodised pieces with code GOODONYOU10. (Ends: 24 NOV)

Checkout code: GOODONYOU10
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Person wearing white top and gold ethically made jewellery by ARTICLE22.

ARTICLE22 – Australia and New Zealand

Gold anodised jewellery that supports traditional Laotian artisan livelihoods, village development, community endeavours, and de-mining efforts. Exclusive 20% off new gold anodised pieces with code GOODONYOU20. (Ends: 24 NOV)

Checkout code: GOODONYOU20
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Person wearing white top and gold ethically made jewellery by ARTICLE22.

ARTICLE22 – Europe and the UK

Ethically crafted gold anodised pieces that are durable, corrosion-resistant, and and will remain sparkling for a long time. Exclusive 10% off new gold anodised pieces with code GOODONYOU10. (Ends: 24 NOV)

Checkout code: GOODONYOU10
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Every piece of ARTICLE22 jewellery is locally handcrafted in Laos using recycled materials from Vietnam War bombs, plane parts, military hardware, and other aluminium scraps. The brand embodies the innovation that the fashion industry needs more of—using recycled materials to produce beautiful globally-marketable products, while equipping local artisans with new skill sets and providing them with a sustainable source of income. ARTICLE22 gives back to clear more unexploded bombs in Laos, supports traditional artisans, and donates a proportion of profit to community development for workers. The range is available in sizes S-XL.

See the rating.

Shop ARTICLE22.

LANIUS

Rated: Good

“Love Fashion, Think Organic, Be Responsible” are the maxims of LANIUS. The German brand uses eco-friendly materials, like GOTS certified cotton. All LANIUS facilities are SA8000 certified and it is a member of the Fair Wear Foundation. LANIUS' clothes are available in EU sizes 34-44.

See the rating.

Shop LANIUS.

Shop LANIUS @ Curate.

Malaika New York

Rated: Good

Malaika New York is a minimalistic sustainable clothing brand with a focus on zero waste clothing and accessories. The US-based brand aims to eliminate fashion’s harmful environmental effects by utilizing minimal or zero waste patterns, while maximizing wearability by producing luxe-quality, contemporary garments that make a statement now and into the future. Find most garments in S-XL with some items going up to 2XL.

See the rating.

Shop Mailaika New York.

unspun

Rated: Good

unspun is an American brand, creating a denim world that reduces global carbon emissions by 1% through a zero-inventory and low waste process. Its product sizing is totally customisable to ensure you always find the perfect fit.

See the rating.

Shop unspun.

Christy Dawn

Rated: Great
plus size woman of colour wearing black sustainable dress by Christy Dawn

Christy Dawn is a minimalist showroom for vintage-inspired women's clothing and footwear, locally made with surplus fabric. The US brand rates 'Great', making it a fabulous boho option for your wardrobe. Find the clothes in standard sizes XS-XL, or shop the Extended and Petite collections.

See the rating.

Shop Christy Dawn.

Altar

Rated: Good
woman wearing polka dot dress by altar

Offers

Altar – Dresses

Designed to enhance each body shape, these items have all the effortless appeal that you look for in a dress 30% off dresses with code BFCMPANIC. (Ends: 30 NOV)

Checkout code: BFCMPANIC
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Altar – Tops

Wrap yourself in these sustainably made flattering tops, stretched enough to give you the most comfortable fit. 30% off tops with code BFCMPANIC. (Ends: 30 NOV)

Checkout code: BFCMPANIC
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Altar – Jumpsuits

All-in-one garments that can be dressed up or down, worn across all seasons, and always look flattering. 30% off jumpsuits with code BFCMPANIC. (Ends: 30 NOV)

Checkout code: BFCMPANIC
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Altar – Swimwear

One-of-a-kind swimsuits and bikinis, imbued with love and character and produced with a zero-waste approach. 30% off swimwear with code BFCMPANIC. (Ends: 30 NOV)

Checkout code: BFCMPANIC
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Altar is a US-based boutique that specializes in alternative and custom fashion, apothecary, and gifts. The brand celebrates independent manufacturers and artists from across North America, with a focus on the stories that are woven into their work. Its clothing brand, Altar Houseline, is proudly made in America using deadstock materials and serves size gradations from size S to 6XL.

See the rating.

Shop Altar.

Boody

Rated: Good

Made from organically grown bamboo, Boody is an Australian clothing brand that supports the trend for all things green and ethical. Find the range in sizes XS-XL.

See the rating.

Shop Boody.

Beaumont Organic

Rated: Good

Beaumont Organic is a UK-based slow fashion brand that blends simple style with ethical production practices. Founded by Hannah Beaumont-Laurencia, the brand also has its own charitable foundation which supports people in Fiji. Find the range in sizes XS-L.

See the rating.

Shop Beaumont Organic @ Rêve en Vert.

Shop Beaumont Organic.

Outerknown

Rated: Good
Person wearing brown and navy blue reversible puffer jacket made sustainably by Outerknown.

Founded by surf champion Kelly Slater, Outerknown is a sustainable brand that aims to blend style and function with the protection of natural resources. The brand is Bluesign certified and has partnered with the Fair Labour Association. Find the range in sizes XS-2XL.

See the rating.

Shop Outerknown.

Shop Outerknown @ Curate.

Mila.Vert

Rated: Great
woman wearing black midi length dress by mila vert

Offers

Mila.Vert – Accessories

Scarves, beanies and headbands that not only keep you comfortably warm, but also look great as stylish accessories. Exclusive 10% off accessories with code GOODONYOU. (Ends: 3 DEC)

Checkout code: GOODONYOU
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Mila.Vert – Dresses

Mila.Vert’s beautiful dresses are easy to wear, versatile, and always make you look and feel your best. Exclusive 10% off dresses with code GOODONYOU. (Ends: 3 DEC)

Checkout code: GOODONYOU
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Mila.Vert – Coats and Jackets

Timeless, minimal, and chic jackets and coats with sophisticated details that give your outfits a modern feel. Exclusive 10% off coats and jackets with code GOODONYOU. (Ends: 3 DEC)

Checkout code: GOODONYOU
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Mila.Vert – Knitwear

No matter the occasion: these exquisite, elegant, finely knitted pullovers bring in versatility and a touch of snugness. Exclusive 10% off cardigans and pullovers with code GOODONYOU. (Ends: 3 DEC)

Checkout code: GOODONYOU
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Mila.Vert offers timeless, minimal, and chic clothing, adding sophisticated details that give the garments a modern feel. The Slovenia-based brand wants to make desirable clothing, avoiding the ethical and environmental issues that the fashion industry represents. Find the garments in sizes XS-XL, or make a custom fit order free of charge!

See the rating.

Shop Mila.Vert.

Bozena Jankowska

Rated: Good

Bozena Jankowska is a London based label set up in 2016 by founder and creative director Bozena Jankowska. Driven by her passion for sustainability, the label started with a focus on small capsule collections that were inspired by and told the story of critical social and environmental issues. Find the collection in UK sizes 6-14.

See rating.

Shop Bozena Jankowska.

Mother of Pearl

Rated: Good
girls wearing mother of pearl

Mother of Pearl is a sustainable and ethical luxury womenswear and accessories designer brand from the UK that celebrates individuality and authenticity. The brand uses a high proportion of eco-friendly materials including organic cotton and ensures the payment of a living wage across some of its supply chain. Find most products in UK sizes 6 to 16.

See the rating.

Shop Mother of Pearl.

Shop Mother of Pearl @ Rêve en Vert.

Shop Mother of Pearl Pre-Owned @ Vestiaire Collective.

ISTO.

Rated: Good
black man wearing green sustainable unisex work jacket by ISTO

ISTO.’s mandate is simple: create clothes to transcend the seasons and work as staple items in your wardrobe all year round. It has one single collection and pursues quality over quantity to try and make its items permanently available. It uses organic and natural materials, and is incredibly transparent in showing you the true cost of your clothes when you go to purchase a piece for your wardrobe. The range is available in XS-XL.

See the rating.

Shop ISTO..

Mara Hoffman

Rated: Good
older woman wearing hemp wedding dress by Mara Hoffman

With a focus on mindful and conscious practices, Mara Hoffman uses eco-friendly materials including GOTS certified cotton, recycled nylon, and recycled polyester, and even has a range of Oeko-Tex STeP certified products. Items come in sizes XS to 3XL, and the brand also has a gorgeous extended sizes collection, so you can be sure to find a new wardrobe addition no matter the bod you rock!

See the rating.

Shop Mara Hoffman @ Reve en Vert.

Shop Mara Hoffman @ Farfetch.

Shop Mara Hoffman Pre-Owned @ Vestiaire Collective.

Shop Mara Hoffman.

Svala

Rated: Good

Svala creates luxury designer vegan handbags, purses, bags and totes. Each bag is handcrafted sustainably and ethically in LA with high-quality, premium vegan leather PU, cork and Piñatex.

See the rating.

Shop Svala.

Shop Svala @ Immaculate Vegan.

Mashu

Rated: Good
Peach mashu mini tote

Mashu is a British sustainable and vegan accessories label specialising in handbags. Mashu’s environmental rating is ‘Good,’ crafting its exterior with vegan leather and recycled polyester, while its interiors feature vegan suede made from recycled polyester, ensuring you never have to sacrifice your morals for style again!

See the rating.

Shop Mashu.

The Classic T-Shirt Company

Rated: Great

Offers

The Classic T-Shirt Co – Women’s Sweatsuits

By shopping these luxury french terry sweatshirts and pants, you're investing in minimalistic, sustainable staples that will last you for years to come. Exclusive 15% off women's sweatshirts and joggers with code GOOD15. (Ends: 11 DEC)

Checkout code: GOOD15
Shop now

The Classic T-Shirt Co – Women’s T-shirts

Enjoy simple pleasures, like these silky soft organic cotton long, short, and 3/4 sleeve t-shirts that are perfect for layering all year round. Exclusive 15% off women's short, 3/4 and long sleeve t-shirts with code GOOD15. (Ends: 11 DEC)

Checkout code: GOOD15
Shop now

The Classic T-Shirt Co – Men’s Sweatsuits

Discover these sustainable sweatsuits, ethically made in the USA and crafted from certified organic cotton. Designed for comfort and built to last. Exclusive 15% off men's sweatshirts and joggers with code GOOD15. (Ends: 11 DEC)

Checkout code: GOOD15
Shop now

The Classic T-Shirt Co – Men’s T-shirts

Slip into the best Classic T-Shirts, made in California and ethically crafted from high quality, 100% organic cotton. Exclusive 15% off men's short and long sleeve t-shirts with code GOOD15. (Ends: 11 DEC)

Checkout code: GOOD15
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The Classic T-Shirt Company is a US brand that creates premium tees and ethical t-shirts with luxury and integrity. All of its products are GOTS certified organic cotton and it does not use any animal products. The Classic T-Shirt Company’s range is available in US sizes XS-3XL.

See the rating.

Shop The Classic T-Shirt Company.

Shop The Classic T-Shirt Company @ Urbankissed.

CARPASUS

Rated: Good
black man wearing sustainable white oxford dress shirt by CARPASUS

CARPASUS is a Swiss menswear brand that makes fine shirts, ties, socks, and pocket squares. CARPASUS uses GOTS certified cotton and manufactures locally to reduce its carbon footprint. It also traces its supply chain and ensures workers are paid a living wage. Find most products in EU sizes 36 to 46.

See the rating.

Shop CARPASUS.

The Ethical Silk Company

Rated: Good
ethical green pyjama by ethical silk company

Irish brand The Ethical Silk Company produces scarves, wraps, loungewear, and more that are 100% ethically made from 100% mulberry silk. For ultimate comfort, indulge in a pair of the mulberry silk pyjamas, printed by hand using the traditional craft of blockprinting. Find most of the range in XS-XL.

See the rating.

Shop The Ethical Silk Company.

Baukjen

Rated: Good
woman of colour wearing grey eco-friendly coat by Baukjen

Offers

woman of colour wearing grey eco-friendly coat by Baukjen

Baukjen – Coats and Jackets

Layering season is just around the corner, but don't worry: these coats are guaranteed to work with everything in your wardrobe. Exclusive 15% off jackets and coats with code GFY15. (Ends: 3 DEC)

Checkout code: GFY15
Shop now
woman wearing red sustainable knitted cardigan by Baukjen

Baukjen – Knitwear

Knitwear that looks good and does good? It’s right here and it's made to see you through all seasons in style. Exclusive 15% off knits and cardigans with code GFY15. (Ends: 3 DEC)

Checkout code: GFY15
Shop now

Baukjen – Sweatshirts and Joggers

A collection of colourful hoodies, zip-up sweatshirts, and super-soft organic cotton joggers that makes off-duty dressing a breeze. Exclusive 15% off sweatshirts and joggers with code GFY15. (Ends: 3 DEC)

Checkout code: GFY15
Shop now

Baukjen – Tops and Tees

From organic t-shirts to ethical tops, Baukjen's range ticks both the stylish and sustainable boxes. Exclusive 15% off tops and tees with code GFY15. (Ends: 3 DEC)

Checkout code: GFY15
Shop now

Baukjen is a London-based womenswear brand, with a focus on environmental, ethical, and sustainable style. Its clothes are designed for you, designed for good. The brand uses some eco-friendly materials, which helps limit the amount of chemicals, water and wastewater used in production. Find the range in sizes XS-L.

See the rating.

Shop Baukjen.

All the Wild Roses

Rated: Good
women wearing upcycled dresses by All The Wild Roses

All the Wild Roses offers bohemian fashion for the dreamers and change-makers. This Australian brand uses up to 50% deadstock fabric to create high quality and long-lasting products. Find most items in sizes XS to 2 XL.

See the rating.

Shop All the Wild Roses.

Eileen Fisher

Rated: Good

Eileen Fisher creates ethical, timeless, well-made clothes designed to work together, wear effortlessly, and be part of a responsible life cycle. The brand has also made a public commitment to reduce greenhouse gas emissions and uses eco-friendly materials. The standard range is available in 2XS-XL, with petite and plus ranges also available.

See the rating.

Shop Eileen Fisher.

Editor's note

Feature image via Eileen Fisher, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet and animals. Use our Directory to search more than 3,000 brands. We may earn a commission on sales made using our offer codes or affiliate links.

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