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25 Oct

Our 22 Favourite Sustainable Fashion Brands for the Fabulous Over-40s

Our editors curate highly rated brands that are first assessed by our rigorous ratings system. Buying through our links may earn us a commission—supporting the work we do. Learn more.

 

Despite some progress, fashion has a long way to go to address its age representation problem. The industry is overwhelmingly geared towards the younger generation, specifically “twenty-something” women. So much of the marketing done by fashion brands targets younger women, preys on their insecurities and bombards them with messages that to be young is to be beautiful.

From a business standpoint, fashion brands, including sustainable brands, seem to be avoiding a massive market. In fact, in 2020, 23% of the world population was between 40 and 59 years old—that’s almost 2 billion people. The truth is, the 50-plus market is said to be “the largest growth area for fashion expenditure” in the UK. It’s even predicted that this sidelining of “older” consumers could cost the fashion and beauty industries £11bn over the next 20 years, according to research by the International Longevity Centre (ILC-UK).

We need more brands to take action so that everyone—no matter their age, race, size, gender, ability, sexuality, or socioeconomic status—can have a meaningful place in fashion and beyond.

So if you’re over 40 and are looking to incorporate more sustainable fashion staples into your wardrobe, what brands can you turn to? We’ve rounded up our favourite sustainable fashion brands for the fabulous over-40s. And while these brands are great for people over 40, they’ll truly work for anyone at any age!

Below you’ll find some sustainable staples that will go with anything you already have in your wardrobe: workwear essentials by CARPASUS (Switzerland) and Mara Hoffman (US), easy to put together items by LANIUS (Germany) and Mila.Vert (Slovenia), classic denim by unspun (US), sturdy basics from Beaumont Organic (UK) and The Classic T-Shirt Company (US), and even accessories and jewellery by MASHU (UK) and ARTICLE22 (US). These brands are great options, whatever your age. And of course, anyone of any age should be able to wear whatever makes them feel their best.

Seek Collective

Rated: Good
older woman of colour wearing pink Sustainable puff sleeves artist's frock by Seek Collective

Seek Collective is a US brand of thoughtfully made items with a dedication to transparency, authenticity, craft, and sustainability. Seek is focused on establishing connections between art, product, consumers, process, and makers. Its items are made in India through partnerships with like-minded communities and people.

Find most products in XS-L, with an extended sizing range up to 4XL.

See the rating.

Shop Seek Collective.

People Tree

Rated: Great

Conscious fashion pioneer and leader People Tree is a seriously more responsible brand. It uses lower-impact materials and addresses labour risks by adopting the Fairtrade International - Small Producers Organisations Code of Conduct.

Find most products in UK sizes 6-18.

See the rating.

Shop People Tree EU.

Shop People Tree @ Wearwell.

ARTICLE22

Rated: Good

Every piece of ARTICLE22 jewellery is locally handcrafted in Laos using recycled materials from Vietnam War bombs, plane parts, military hardware, and other aluminium scraps. The brand embodies the innovation that the fashion industry needs more of—using recycled materials to produce beautiful globally marketable products, while equipping local artisans with new skill sets and providing them with a sustainable source of income. ARTICLE22 gives back to clear more unexploded bombs in Laos, supports traditional artisans, and donates a proportion of profit to community development for workers.

The range is available in sizes S-XL.

See the rating.

Shop ARTICLE22.

LANIUS

Rated: Good
Someone wearing a pink tailored suit jacket and trousers, and someone wearing a colourful sweatshirt and bottoms by LANIUS.

Offers

Woman wearing Lanius denim

LANIUS – Site-wide (EU)

LANIUS' slow fashion clothes are the go-to for those who love high quality, low impact materials. Exclusive 10% off with code GOODXLANIUS1024 (Available in the EU only). Minimum spend €50. Sale items excluded. (Ends: 9 JUN)

Checkout code: GOODXLANIUS1024
Shop now

“Love fashion, think organic, be responsible” are the maxims of LANIUS. The German brand uses lower-impact materials, like GOTS certified cotton. All LANIUS facilities are SA8000 certified and it is a member of the Fair Wear Foundation.

LANIUS' clothes are available in EU sizes 34-44.

See the rating.

Shop LANIUS.

Malaika New York

Rated: Good
Someone wearing a black shift dress by Malaika NY.

Offers

woman wearing Malaika New York tshirt

Malaika New York

Discover Malaika New York's new loose-fit t-shirt made with luxurious ECOVERO satin, available in grey and yellow. Buy two and get 10% off new Satin Hexagon t-shirts with code Malaikagsatin10%. (Ends: 7 JUN)

Checkout code: Malaikagsatin10%
Shop now

Malaika New York is a minimalistic more sustainable clothing brand with a focus on anti-waste clothing and accessories. The US-based brand aims to eliminate fashion’s harmful environmental effects by utilising lower-waste patterns, while maximising wearability by producing luxe-quality, contemporary garments that make a statement now and into the future.

Find most garments in S-XL, with some items going up to 2XL.

See the rating.

Shop Mailaika New York.

unspun

Rated: Great
image looking up at four people dressed in Unspun

unspun is an American brand, fostering a denim world that reduces global carbon emissions by 1% through a zero-inventory and anti-waste process.

Its product sizing is totally customisable to ensure you always find the perfect fit.

See the rating.

Shop unspun.

Shop unspun @ Cerqular.

Christy Dawn

Rated: Great
plus size woman of colour wearing black sustainable dress by Christy Dawn

Christy Dawn is a minimalist showroom for vintage-inspired women's clothing and footwear, locally made with surplus fabric. The US brand rates "Great", making it a fabulous option for your wardrobe.

Find the clothes in standard sizes XS-XL, or shop the Extended and Petite collections.

See the rating.

Shop Christy Dawn.

Altar

Rated: Good
woman wearing polka dot dress by altar

Altar is a US-based boutique that specialises in alternative and custom fashion, apothecary, and gifts. The brand celebrates independent manufacturers and artists from across North America, with a focus on the stories that are woven into their work. Its clothing brand, Altar Houseline, is proudly made in America using deadstock materials.

Find most of Altar Houseline's items in sizes S-6XL.

See the rating.

Shop Altar.

Boody

Rated: Good

Founded in Australia by two best friends, Boody is a clothing brand with comfort, style, and health at its core. It creates comfortable, thoughtfully-made everyday essentials made from organically grown bamboo. It reduces waste through lower-waste cutting techniques and using a closed-loop system in its supply chain, supporting the green and ethical movement.

Find the range in sizes XS-4XL.

See the rating.

Shop Boody.

Beaumont Organic

Rated: Good

Beaumont Organic is a UK-based slow fashion brand that blends simple style with responsible production practices. Founded by Hannah Beaumont-Laurencia, the brand also has its own charitable foundation which supports people in Fiji.

Find the range in sizes XS-L.

See the rating.

Shop Beaumont Organic.

Outerknown

Rated: Good
Person wearing brown and navy blue reversible puffer jacket made sustainably by Outerknown.

Founded by surf champion Kelly Slater, Outerknown is a more responsible brand that aims to blend style and function with the protection of natural resources. The brand is Bluesign certified and has partnered with the Fair Labour Association.

Find the range in sizes XS-2XL.

See the rating.

Shop Outerknown.

Shop Outerknown @ Wearwell.

Mila.Vert

Rated: Great
woman wearing black midi length dress by mila vert

Offers

Mila.Vert – Sale

Discover capsule wardrobe hero pieces to complement your style, including 100% organic cotton favourites. Get up to 50% off sample sale. (Ends: 5 JUN)

Shop now

Mila.Vert makes chic, minimalist clothes that have a distinctly modern feel. The Slovenia-based brand produces clothes in small batches based on a pre-order system to minimise waste and help to avoid the ethical and environmental issues that the fashion industry represents.

Find the garments in sizes XS-XL.

See the rating.

Shop Mila.Vert.

Shop Mila.Vert @ Immaculate Vegan.

Mother of Pearl

Rated: Good
Someone in maxi dress by Mother of Pearl.

Mother of Pearl is a more sustainable and ethical luxury womenswear and accessories designer brand from the UK that celebrates individuality and authenticity. The brand uses a high proportion of more responsible materials including organic cotton and ensures the payment of a living wage across some of its supply chain.

Find most products in UK sizes 6-16.

See the rating.

Shop Mother of Pearl.

Shop Mother of Pearl @ Rêve en Vert.

Shop Mother of Pearl Pre-Owned @ Vestiaire Collective.

ISTO.

Rated: Good
black man wearing green sustainable unisex work jacket by ISTO

Portuguese brand ISTO.’s mandate is simple: create clothes to transcend the seasons and work as staple items in your wardrobe all year round. It has one single collection and pursues quality over quantity to try and make its items permanently available. It uses organic materials and is incredibly transparent in showing you the true cost of your clothes when you go to purchase a piece for your wardrobe.

The range is available in XS-XL.

See the rating.

Shop ISTO..

Mara Hoffman

Rated: Good
older woman wearing hemp wedding dress by Mara Hoffman

With a focus on mindful and conscious practices, Mara Hoffman uses lower-impact materials including GOTS certified cotton, recycled nylon, and recycled polyester, and even has a range of OEKO-TEX® STeP certified products.

Items come in sizes XS-3XL, and the brand also has a gorgeous extended sizes collection, so you can be sure to find a new wardrobe addition no matter the bod you rock.

See the rating.

Shop Mara Hoffman @ Farfetch.

Shop Mara Hoffman Pre-Owned @ Vestiaire Collective.

Shop Mara Hoffman.

Svala

Rated: Good

Svala creates luxury vegan handbags, purses, bags, and totes. Each bag is handcrafted responsibly in LA with high-quality, premium vegan leather, cork, and Piñatex.

See the rating.

Shop Svala.

Mashu

Rated: Good
Peach mashu mini tote

Mashu is a British more sustainable vegan accessories label specialising in handbags. Mashu’s environmental rating is "Good", crafting its exterior with vegan leather alternatives while its interiors feature vegan suede made from recycled polyester, ensuring you never have to sacrifice your morals for style again.

See the rating.

Shop Mashu.

The Classic T-Shirt Company

Rated: Good

The Classic T-Shirt Company is a US brand that creates premium, responsibly made t-shirts with luxury and integrity. All of its products are made from GOTS certified organic cotton and it doesn't use any animal-derived materials.

The Classic T-Shirt Company’s range is available in US sizes XS-3XL.

See the rating.

Shop The Classic T-Shirt Company.

CARPASUS

Rated: Good
black man wearing sustainable white oxford dress shirt by CARPASUS

CARPASUS is a Swiss menswear brand that makes fine shirts, ties, socks, and pocket squares. CARPASUS uses GOTS certified cotton and manufactures locally to reduce its carbon footprint. It also traces its supply chain and ensures workers are paid a living wage.

Find most products in EU sizes 36-46.

See the rating.

Shop CARPASUS.

The Ethical Silk Company

Rated: Good
ethical green pyjama by ethical silk company

Irish brand The Ethical Silk Company produces scarves, wraps, loungewear, and more that are responsibly made from 100% mulberry silk. For ultimate comfort, indulge in a pair of the mulberry silk pyjamas, printed by hand using the traditional craft of blockprinting.

Find most of the range in XS-XL.

See the rating.

Shop The Ethical Silk Company.

Baukjen

Rated: Good
woman of colour wearing grey eco-friendly coat by Baukjen

Baukjen is a London-based womenswear brand, with a focus on more ethical and sustainable style. Its clothes are designed for you, and designed for good. The brand uses lower-impact materials including recycled materials, which helps limit the amount of chemicals, water, and wastewater used in production.

Find the range in sizes XS-L.

See the rating.

Shop Baukjen.

All The Wild Roses

Rated: Good
women wearing upcycled dresses by All The Wild Roses

All The Wild Roses offers free-spirited fashion for the dreamers and change-makers. This Australian brand uses up to 50% deadstock fabric to create high quality and long-lasting products.

Find most items in sizes XS-2XL.

See the rating.

Shop All The Wild Roses.

Eileen Fisher

Rated: Good

Eileen Fisher creates timeless, well-made clothes designed to work together, wear effortlessly, and be part of a responsible life cycle. The brand has also made a public commitment to reduce greenhouse gas emissions and uses lower-impact materials.

The standard range is available in 2XS-XL, with petite and plus ranges also available.

See the rating.

Shop Eileen Fisher.

Editor's note

Feature image via Eileen Fisher, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use our directory to search thousands of rated brands.

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