The Green Hub: One Stop for Fashion With Values


If you’ve ever wished you could shop your favourite sustainable brands in one place, pine no longer – The Green Hub Online has made your dreams come true.

Tired of scouring the Internet for new brands just to find a single blouse or dress that matched her style and ethics, Kira Simpson decided to simplify the ethical shopping process. She quit her job in sales and poured all her time into creating The Green Hub, an online marketplace with everything from ethically produced clothing, beauty products and homewares.

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Kira Simpson – founder of The Green Hub

“This business idea, like many others, came about from seeing a need and looking for a solution,” Kira says. “I don’t have a background in fashion or retail; I’m just a normal person who loves to shop.”

With a background in science, Kira had a natural interest in the impact we’re having on the planet. “I started doing research into the clothes that I buy and this whole world opened up,” she says. “My research led me to the  Good On You app, which has been instrumental in helping me navigate the world of ethical fashion.”


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Helene Dress – The Great Beyond – $118

The Green Hub has only recently launched, but so far dozens of ethical and sustainable brands have been signing up. And there’s been no shortage of ethical fashion lovers flocking to the site either.

The thing we love about The Green Hub is that Kira is adamant about avoiding greenwashing. She selects brands that tick two or more boxes in her nine points of criteria: ethical, cruelty-free, fair trade, organic, natural, recycled, Australian-made, eco-friendly and handmade. “I came up with this method because I don’t want to exclude small brands that can’t afford certification,” she says.


Milas Textured Dress – Graziela Label – $130

“I used to love Myer and David Jones,” she says, “because you can shop for everything in one place. That’s what I’m trying to do with The Green Hub, only everything is ethical and much of it is Australian made.”

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Organic cotton & bamboo – Kinde Co. – $40

“I’m investing absolutely everything I have to make this work and I truly believe it will,” she says. “There seems to no concept of competition in the ethical fashion community. We’re all here to support each other and work together.”

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Cushion – Weave and Willow – $259

Visit The Green Hub to browse stylish, ethical essentials curated by Kira herself.

See how your favourite brands rate. Find new ethical labels. 



julia-150x150Julia McAlpine is a freelance writer of copy, journalism, poetry, fiction & lists. She recently moved from California to Sydney to pursue new adventures, and drinks far more coffee than the recommended daily intake. You can find her on Instagram as @inkandmoon, or visit her site at


Julia McAlpine

Author Julia McAlpine

Julia McAlpine is a freelance copywriter and editor born in sunny California and based in equally sunny Sydney. She can’t pass a bookstore without browsing, and drinks far more coffee than the recommended daily intake. You can find her on Twitter and Instagram as @inkandmoon.

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Join the discussion 3 Comments

  • Lyndal says:

    Hi there,
    None of the links on The Green Hub site are working and the email contact from the site bounced. Any idea what’s going on, as it all seems a little strange.

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