American label Free People is known for its range of bohemian clothes and accessories it says conveys an image of ‘femininity, courage and spirit.’ Owned by retail giant URBN — which also owns Anthropologie and Urban Outfitters — Free People’s carefully curated aesthetic clearly resonates with its young female customer base, operating in a whopping 1,400 speciality stores around the world. But does its free-spirited image align with its ethics?
The great news is that in 2018 we have access to more reliable, robust and in-depth knowledge on the fashion industry than ever before. That doesn’t mean you should stop using your ability to think critically and look for reputable sources to back up those shocking facts and figures you read about! Here are 6 persistent statements about fashion, that you’re probably familiar with, that deserve a closer look. Read More
For many of us, the simple (or not-so-simple) act of getting dressed in the morning has become a daunting task, particularly when faced with an overstuffed wardrobe and too many options! With the new year upon us, now is the perfect time to make a resolution that you can actually keep by not only cutting down the number of clothes you purchase but also the amount you wear by creating your very own capsule wardrobe! Read More
From humble beginnings as a Sydney cotton mill over 100 years ago, Bonds have grown to become the number one underwear brand in Australia. But are Bonds as concerned with the wellbeing of their workers, animals and the planet as they are with their public image? Should they be the first thing we put on in the morning and the last thing we take off? We take a look at what goes on behind the scenes to see if Bonds truly live up to their good reputation. Read More
The holidays are the perfect time to relax with a good book, whether it’s out at the beach under the sweltering sun or snug inside by the fireplace. To help you create a shortlist, we’ve asked three amazing women to review ground-breaking books which delve deep into the world of fashion. Read More
Let’s face it – it’s hard enough to buy for men as it is, let alone figuring out a gift that is kind to the environment, workers and animals. So if you’re still on the hunt, you can stop stressing! We’ve found the perfect last-minute presents that don’t compromise on style or ethics. Plus, you can avoid the chaotic shopping malls altogether! Read More
American fashion chain Urban Outfitters have made a name for themselves with their on-trend and affordable clothing aimed at young adults. Affectionately referring to their customer base as ‘metropolitan hipsters’, they pull consumers in with their carefully curated, Insta-worthy image. But are their ethics as shiny as their brand persona? Read More
The silly season is truly upon us now. It can be hard to find the perfect gift, but that doesn’t mean your ethical conscience needs go out the window! Check out these 13 eco-friendly and ethical retailers bringing you that perfect something for everyone – from Nana to your Secret Santa. Read More