Our Impact

Here’s how Good On You will create lasting, systemic change


  1. We help shoppers live more rewarding lives knowing that they are able to act on their values – to balance their desire to live ethically and sustainably with their day-to-day needs.
  2. We educate people on the issues around fashion and articulate the need for widespread change in the industry.
  3. We empower people to choose to buy (or rent) from the fashion brands that do best on the environmental and ethical issues they care about.
  4. We incentivise brands to become more ethical by celebrating their efforts and connecting them with engaged consumers.   
  5. By making sure our tools appeal to the highest possible number of shoppers, we maximize our collective impact.
  6. We work with other NGOs, initiatives and campaigns around the ethics of fashion, to amplify their messages and support the movement.
  7. When the brands that do better by people, planet and animals have more customers than the brands that don’t, the benefits of ethical and sustainable production are increased.
  8. The result is less environmental harm, fewer people in forced labour or unsafe working conditions and better treatment of animals.

Make a difference every time you shop with the Good On You app!