Here’s how Good On You will create lasting, systemic change
- We help shoppers live more rewarding lives knowing that they are able to act on their values – to balance their desire to live ethically and sustainably with their day-to-day needs.
- We educate people on the issues around fashion and articulate the need for widespread change in the industry.
- We empower people to choose to buy (or rent) from the fashion brands that do best on the environmental and ethical issues they care about.
- We incentivise brands to become more ethical by celebrating their efforts and connecting them with engaged consumers.
- By making sure our tools appeal to the highest possible number of shoppers, we maximize our collective impact.
- We work with other NGOs, initiatives and campaigns around the ethics of fashion, to amplify their messages and support the movement.
- When the brands that do better by people, planet and animals have more customers than the brands that don’t, the benefits of ethical and sustainable production are increased.
- The result is less environmental harm, fewer people in forced labour or unsafe working conditions and better treatment of animals.
Make a difference every time you shop with the Good On You app!
