Witchery are an Australian women’s and children’s wear company and part of the Country Road Group. Their clothing is elegant and sophisticated boasting classic colours and cuts. Witchery are known for their White Shirt Campaign, which has raised $10 million so far for ovarian cancer research. The brand may be investing in important issues in the public sphere – but does its ethics continue behind the scenes? Read on to find out how Witchery treat their workers, the planet and animals.
There are ethical brands that try to minimise their negative impact and there are others that use their power to create positive change. Outland Denim does both – a sustainable Australian brand that helps transform the lives of vulnerable women and girls. We speak to founder James Bartle. Read More
American label Free People is known for its range of bohemian clothes and accessories it says conveys an image of ‘femininity, courage and spirit.’ Owned by retail giant URBN — which also owns Anthropologie and Urban Outfitters — Free People’s carefully curated aesthetic clearly resonates with its young female customer base, operating in a whopping 1,400 speciality stores around the world. But does its free-spirited image align with its ethics?
Lois Hazel is a Melbourne-based boutique brand that combines sharp design, the skills of local dressmakers and the principles of honesty and sustainability. We spoke to founder Lois McGruer-Fraser ahead of the launch of the label’s seventh collection at Virgin Australia Melbourne Fashion Festival.
Kmart is one of the most popular discount department stores in Australia. While there’s no denying Kmart is a quick and convenient go-to for clothing, we have to ask ourselves if affordability and availability trump ethical considerations. As ethical consumers, we have the right to know how a brand treats the earth and its inhabitants before we decide on our purchases. So, how does Kmart rate? Read More
American Eagle is a go-to destination for affordable and on-trend jeans and casual wear with 949 stores worldwide. While they’ve publically committed to cleaning up their supply chain, are American Eagle all talk? We take a look at how they rate in terms of their environmental impact, labor rights and their stance on animal welfare. Read More
From humble beginnings as a Sydney cotton mill over 100 years ago, Bonds have grown to become the number one underwear brand in Australia. But are Bonds as concerned with the wellbeing of their workers, animals and the planet as they are with their public image? Should they be the first thing we put on in the morning and the last thing we take off? We take a look at what goes on behind the scenes to see if Bonds truly live up to their good reputation. Read More
American fashion chain Urban Outfitters have made a name for themselves with their on-trend and affordable clothing aimed at young adults. Affectionately referring to their customer base as ‘metropolitan hipsters’, they pull consumers in with their carefully curated, Insta-worthy image. But are their ethics as shiny as their brand persona? Read More