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Big Brands

Patagonia, Trail Running And The Campaign To Save Tasmania’s Wilderness

By | Big Brands, Planet | One Comment

Outdoor clothing label Patagonia  have long been campaigners for environmental issues.  For more than 30 years, their ‘1% For The Planet program’ has supported grassroots campaigns, raising almost $90 million to preserve the natural world.  Now Patagonia has turned its attention towards securing World Heritage protection for Tasmania’s ancient and unique Tarkine/takayna rainforest – with the help of a trail-running doctor. Read More

Louis Vuitton Men Fashion Week 2018

How Ethical Is Louis Vuitton?

By | Big Brands | 2 Comments

Louis Vuitton is one of the world’s most recognised luxury fashion brands, thanks to its distinctive monogrammed accessories and clothing. But with a hot new artistic director on board, has the 164-year-old French fashion house updated its values for the 21st century? We ask, how ethical is Louis Vuitton?
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asket founders looking at tshirts

Asket: The Menswear Label On A Mission To Slow Down Fashion

By | Big Brands, Fashion | No Comments

Every now and then we come across a label that wants have a lasting impact on the way we wear clothes. Swedish menswear brand Asket is one of those. Not content with making beautiful, sharp basics, Asket wants to create a ‘permanent’ wardrobe for its customers – no trends, no seasons and no need to change out items every year.  We spoke to co-founder August Bard Bringéus about the philosophy behind the brand all the men in your life should hear about. Read More

women wearing primark sportswear

How Ethical Is Primark?

By | Big Brands, Fashion | No Comments

Irish fast fashion chain Primark are known and loved around the world for their range of on-trend clothing, footwear, accessories and homewares for men, women and children at astonishingly low prices.

But do their super cheap price tags belie larger costs to the environment, workers and animals? We deployed our ethical investigators to answer the question – how ethical is Primark?

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witchery floral outfits

How Ethical Is Witchery?

By | Big Brands, Fashion | No Comments

Witchery are an Australian women’s and children’s wear company and part of the Country Road Group. Their clothing is elegant and sophisticated boasting classic colours and cuts. Witchery are known for their White Shirt Campaign, which has raised $10 million so far for ovarian cancer research.  The brand may be investing in important issues in the public sphere – but does its ethics continue behind the scenes? Read on to find out how Witchery treat their workers, the planet and animals.

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Girls flower

How Ethical Is Free People?

By | Big Brands, Fashion, Featured | One Comment

American label Free People is known for its range of bohemian clothes and accessories it says conveys an image of ‘femininity, courage and spirit.’ Owned by retail giant URBN — which also owns Anthropologie and Urban Outfitters — Free People’s carefully curated aesthetic clearly resonates with its young female customer base, operating in a whopping 1,400 speciality stores around the world. But does its free-spirited image align with its ethics?

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