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Big Brands

Five Fast Fashion Brands We Avoid!

By | Big Brands, Fashion | No Comments

Most of us associate the term ‘fast fashion’ with the big brands like Zara, H&M, Forever21 and Topshop. Sustainable fashion fans have rightly called these big brands out for their poor practices and waste. But there’s a newer wave of brands that have picked up the same destructive business model and do and say almost nothing about sustainability. Read on to find out the five fast fashion brands we avoid… Read More

How Ethical Is Victoria’s Secret?

By | Big Brands, Fashion | One Comment

Victoria’s Secret was founded by Roy Raymond, and his wife Gaye Raymond, in San Francisco in 1977, as a response to packaged underwear, which Raymond considered to be “ugly, floral-print nylon nightgowns”. Four decades later, Victoria’s Secret has become the largest American retailer of women’s lingerie, sold in more than 1,600 stores worldwide thanks to its celebrated supermodels and a world-famous runway show. But how does the iconic brand impact the Planet, People and Animals? We wonder, how ethical is Victoria’s Secret? Read More

Is Clothing Rental The Sustainable Option For Your Next Big Event?

By | Big Brands, Fashion | No Comments

Are you looking for something chic for a special night out? An elegant gown for a formal? An amazing dress for your best friend’s wedding?  These events may not come around very often, but when they do, finding something that’s ethical as well as red-carpet-worthy isn’t easy. That’s where clothing rental comes in – it’s one way to reduce the impact of your wardrobe choices without compromising your look. Read More

Blazing A Trail: What’s Up With Burberry’s Decision to Stop Burning Clothes?

By | Big Brands, Fashion | No Comments

In early July, Burberry provoked a storm of criticism when it was revealed the brand burned unsold stock worth up millions of dollars. Some commentators pointed out that this is commonplace in the fashion industry and that the British luxury retailer is not the only company setting its stock alight.  But the Burberry backlash made it clear consumers were not happy to discover this fashion label’s dirty secret. Read More

Are These The World’s Most Sustainable Jeans?

By | Big Brands, Fashion | No Comments

Today’s fashion industry is built on a wasteful take-make-dispose model. But one of Europe’s leading fashion retailers C&A  wants to help change all that.  They have just released the world’s first Gold Level Cradle to Cradle-certified range of jeans for women and men – meaning that they are both sustainably made, and designed to be recycled. Here’s how they did it. Read More

Patagonia, Trail Running And The Campaign To Save Tasmania’s Wilderness

By | Big Brands, Planet | One Comment

Outdoor clothing label Patagonia  have long been campaigners for environmental issues.  For more than 30 years, their ‘1% For The Planet program’ has supported grassroots campaigns, raising almost $90 million to preserve the natural world.  Now Patagonia has turned its attention towards securing World Heritage protection for Tasmania’s ancient and unique Tarkine/takayna rainforest – with the help of a trail-running doctor. Read More

Louis Vuitton Men Fashion Week 2018

How Ethical Is Louis Vuitton?

By | Big Brands | 2 Comments

Louis Vuitton is one of the world’s most recognised luxury fashion brands, thanks to its distinctive monogrammed accessories and clothing. But with a hot new artistic director on board, has the 164-year-old French fashion house updated its values for the 21st century? We ask, how ethical is Louis Vuitton?
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asket founders looking at tshirts

Asket: The Menswear Label On A Mission To Slow Down Fashion

By | Big Brands, Fashion | No Comments

Every now and then we come across a label that wants have a lasting impact on the way we wear clothes. Swedish menswear brand Asket is one of those. Not content with making beautiful, sharp basics, Asket wants to create a ‘permanent’ wardrobe for its customers – no trends, no seasons and no need to change out items every year.  We spoke to co-founder August Bard Bringéus about the philosophy behind the brand all the men in your life should hear about. Read More