Edgy Swedish brand Cheap Monday are taking steps to build a sustainable future, but is this fast-fashion label worth investing in today? We get to the bare bones of the issue and take a look at their treatment of people, planet and animals. Do they put their money where their mouth is, or are there skeletons hiding in their greenwashed closet? Read More
Outdoor clothing label Patagonia have long been campaigners for environmental issues. For more than 30 years, their ‘1% For The Planet program’ has supported grassroots campaigns, raising almost $90 million to preserve the natural world. Now Patagonia has turned its attention towards securing World Heritage protection for Tasmania’s ancient and unique Tarkine/takayna rainforest – with the help of a trail-running doctor. Read More
British designer Stella McCartney has been proudly creating “sustainable luxury fashion” for almost two decades. Boasting several huge achievements in eco-fashion – including designing Meghan Markle’s wedding reception dress – lifelong vegetarian Stella has always had ethics on her mind. But does her brand have any room for improvement? Read More
Louis Vuitton is one of the world’s most recognised luxury fashion brands, thanks to its distinctive monogrammed accessories and clothing. But with a hot new artistic director on board, has the 164-year-old French fashion house updated its values for the 21st century? We ask, how ethical is Louis Vuitton?
Every now and then we come across a label that wants have a lasting impact on the way we wear clothes. Swedish menswear brand Asket is one of those. Not content with making beautiful, sharp basics, Asket wants to create a ‘permanent’ wardrobe for its customers – no trends, no seasons and no need to change out items every year. We spoke to co-founder August Bard Bringéus about the philosophy behind the brand all the men in your life should hear about. Read More
Irish fast fashion chain Primark are known and loved around the world for their range of on-trend clothing, footwear, accessories and homewares for men, women and children at astonishingly low prices.
But do their super cheap price tags belie larger costs to the environment, workers and animals? We deployed our ethical investigators to answer the question – how ethical is Primark?
Witchery are an Australian women’s and children’s wear company and part of the Country Road Group. Their clothing is elegant and sophisticated boasting classic colours and cuts. Witchery are known for their White Shirt Campaign, which has raised $10 million so far for ovarian cancer research. The brand may be investing in important issues in the public sphere – but does its ethics continue behind the scenes? Read on to find out how Witchery treat their workers, the planet and animals.
There are ethical brands that try to minimise their negative impact and there are others that use their power to create positive change. Outland Denim does both – a sustainable Australian brand that helps transform the lives of vulnerable women and girls. We speak to founder James Bartle. Read More
American label Free People is known for its range of bohemian clothes and accessories it says conveys an image of ‘femininity, courage and spirit.’ Owned by retail giant URBN — which also owns Anthropologie and Urban Outfitters — Free People’s carefully curated aesthetic clearly resonates with its young female customer base, operating in a whopping 1,400 speciality stores around the world. But does its free-spirited image align with its ethics?
Lois Hazel is a Melbourne-based boutique brand that combines sharp design, the skills of local dressmakers and the principles of honesty and sustainability. We spoke to founder Lois McGruer-Fraser ahead of the launch of the label’s seventh collection at Virgin Australia Melbourne Fashion Festival.