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Mhairi - Good On You

Are These The World’s Most Sustainable Jeans?

By | Big Brands, Fashion | No Comments

Today’s fashion industry is built on a wasteful take-make-dispose model. But one of Europe’s leading fashion retailers C&A  wants to help change all that.  They have just released the world’s first Gold Level Cradle to Cradle-certified range of jeans for women and men – meaning that they are both sustainably made, and designed to be recycled. Here’s how they did it. Read More

woman in front of eiffel tower

Our Top 5 Favourite French Ethical Brands

By | Fashion | 3 Comments

France has long been known as a fashion powerhouse, with Paris home to many of the world’s most famous houses including Chanel, Louis Vuitton and Saint Laurent. But while many of these luxury brands have been slow to join the ethical fashion revolution, an increasing number of smaller labels are leading the way. Here are our five favourite French brands rated ‘Good’ or ‘Great’ in the Good On You app. Read More

Patagonia, Trail Running And The Campaign To Save Tasmania’s Wilderness

By | Big Brands, Planet | One Comment

Outdoor clothing label Patagonia  have long been campaigners for environmental issues.  For more than 30 years, their ‘1% For The Planet program’ has supported grassroots campaigns, raising almost $90 million to preserve the natural world.  Now Patagonia has turned its attention towards securing World Heritage protection for Tasmania’s ancient and unique Tarkine/takayna rainforest – with the help of a trail-running doctor. Read More

Kuyichi Denim Takes Transparency To The Next Level

By | Fashion, Featured | No Comments

Kuyichi is an ethical denim label based in Utrecht, in the Netherlands. Since 2001 it has been producing stylish and sustainable jeans for men and women, along with tees, sweatshirts and other streetwear. We rate Kuyichi ‘Great’ in every area – environment, labour and animals  – because of the brand’s longstanding commitments to ethics and sustainability. We spoke to Kuyichi’s Zoé Daemen and Thomas Middag about what drives the team. Read More

asket founders looking at tshirts

Asket: The Menswear Label On A Mission To Slow Down Fashion

By | Big Brands, Fashion | No Comments

Every now and then we come across a label that wants have a lasting impact on the way we wear clothes. Swedish menswear brand Asket is one of those. Not content with making beautiful, sharp basics, Asket wants to create a ‘permanent’ wardrobe for its customers – no trends, no seasons and no need to change out items every year.  We spoke to co-founder August Bard Bringéus about the philosophy behind the brand all the men in your life should hear about. Read More