All Posts By

Mhairi McClymont

Kuyichi Denim Takes Transparency To The Next Level

By | Fashion, Featured | No Comments

Kuyichi is an ethical denim label based in Utrecht, in the Netherlands. Since 2001 it has been producing stylish and sustainable jeans for men and women, along with tees, sweatshirts and other streetwear. We rate Kuyichi ‘Great’ in every area – environment, labour and animals  – because of the brand’s longstanding commitments to ethics and sustainability. We spoke to Kuyichi’s Zoé Daemen and Thomas Middag about what drives the team. Read More

asket founders looking at tshirts

Asket: The Menswear Label On A Mission To Slow Down Fashion

By | Big Brands, Fashion | No Comments

Every now and then we come across a label that wants have a lasting impact on the way we wear clothes. Swedish menswear brand Asket is one of those. Not content with making beautiful, sharp basics, Asket wants to create a ‘permanent’ wardrobe for its customers – no trends, no seasons and no need to change out items every year.  We spoke to co-founder August Bard Bringéus about the philosophy behind the brand all the men in your life should hear about. Read More

5 Ethical Little Black Dresses For Any Occasion

By | Fashion | No Comments

True sustainable fashion rejects fleeting trends in favour of timeless pieces – and what could be more timeless than the LBD (Little Black Dress)? Dress it up or down, for work or play, the LBD has been a wardrobe staple ever since Coco Chanel first showed a range of plain black dresses in 1926.  So in celebration of a the style that never gets old, here are our top five ethical LBDs for any occasion.

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Emma Watson x Vogue: Dressing An Ethical Fashion Icon

By | Fashion, Lifestyle | No Comments

When Vogue Australia invited actor, activist and ethical fashion pioneer Emma Watson to guest-edit their March edition, she had a question. How could she be sure the brands she was showcasing lived up to her standards of sustainability and ethical sourcing? That’s when she got in touch with Good On You. The result? A very special collaboration between us and one of the leading lights of sustainable fashion.   

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