Frequently Asked Questions
On this page you can find answers to the following questions and issues.
- How does Good On You rate brands?
- Why is public information so important?
- What is the scope of the brands rated by Good On You?
- I think my brand should be rated by Good On You
- I think another brand should be rated by Good On You
- The information that is listed about my brand needs updating
- I’m a retailer that stocks well rated brands. Can I promote them to your users?
- Can I promote my brand on Good On You?
- How I can improve the ethical performance of my brand?
- Can you tell me how your users are interacting with my brand listing?
- Who is behind Good On You?
- I have feedback or another question …?
Good On You uses a unique methodology to rate brands on how they treat their workers, the environment and animals.
Our rating system rewards companies who are taking specific, targeted steps to minimise harm in their supply chain.
Good On You brand ratings are derived by aggregating information from more than 50 certification schemes, standard systems and NGO rating projects, supplemented with brands’ own publically reported policies and commitments and credible third party information.
More information on how we rate can be found here.
Large numbers of consumers are interested in knowing how well brands do on the issues that matter to them, including social issues such as labour rights, environment and animal protection.
Consumers have a right to know how their products impact on the issues they care about; brands have a corresponding obligation to keep them informed. For us the best brands respond to the most important issues in their production processes and supply chain and tell people about what they’re doing.
Good On You ratings focus on publicly available information for a number of reasons.
First we are not an auditing or accreditation body. We think that accreditation and certification schemes like Fair Trade, GOTS and Ethical Clothing Australia, and ranking projects like the 2017 Ethical Fashion Report, do a great job. Our job is to make their work more visible to consumers and easier to use. We don’t want to duplicate their work by auditing brands or checking private information.
Second, like most civil society organisations in this area, we understand that transparency itself creates positive impacts. Before publishing supplier lists major brands will work to ensure that they meet at least minimum standards .
Third, we hope our work encourages brands to publish meaningful information for their customers benefit and thus empower consumers to make their own decisions more easily.
Finally there is the question of resources. Certification and auditing bodies incur considerable costs and charge that back to the brands seeking certification. But certification is voluntary whereas consumers are likely to want information about every brand they may consider buying. It’s hard to imagine an independent third party having the resources to assess every brand available to consumers for free.
Just as we expect brands to improve, we expect the same of Good On You. We’re continually researching what Good On You users want to see in the app and in our rating system and exploring ways to make them better. We also undertake ongoing research and consultation with experts to determine the issues that distinguish the leading brands from the rest. We do our best to explain how we rate brands and why a brand is rated as it is.
Shoppers want ethical rating information about any of the many thousand fashion brands that they might consider buying in store or online. Our priority is to list and rate:
- All the mainstream clothing, footwear and accessory brands available in major shopping malls, plus;
- A good selection of ‘ethical’ brands that are not necessarily available in those shopping malls (see I Think My Brand Should Be Included in Good On You below).
Good On You now provides listings for over 1,300 clothing, footwear and accessory brands.
We prioritize brands requested by Good On You app users and brands that are likely to be rated highly. If you think your brand should be rated as a priority please provide key information about your products and retailers here; we will assess your rating based on published information (see above for why).
While we do our utmost to locate all relevant publicly available information to take into account in each brand rating, we acknowledge that it’s possible that in the time between research and publication, details may change. If there are any specific factual errors in the information listed about your brand please get in touch immediately and we will respond as quickly as possible.
If you believe that specific, public information that fits under any of the above descriptions has been omitted from your rating, or if any information is otherwise out-dated we welcome you to submit that to us using this form.
I'm a retailer that stocks well rated brands. Can I promote them to your users?
We offer retailers that stock good and great rated brands several opportunities to promote those brands to Good On You users including:
- displaying discount offers from the retailer to users in the app Offers page and Brand page;
- in-app feature articles and posts on social media, e-newsletters and our blog, The Good Edit;
- notifications to users that opt-in to promotional notifications;
- affiliate listings for online sales.
Promotions are available for both physical retail stores and online retailers–provided you stock high rated brands.
Many retailers take advantage of these opportunities to reach our fast-growing and engaged community of ethical shoppers. Check here for more information.
Can I promote my brand on Good On You?
Good On You connects conscious shoppers to brands that match their values. We offer promotion opportunities for the best rated ethical brands and retailers that sell them. These are proven to generate increased brand awareness and sales. See here to find out more.
How can I improve the ethical performance of my brand?
If you are a designer or small brand early in your sustainability journey, check out our Guide Ethical Fashion – A Guide for Independent Labels.
We do not provide specific advice for brands, however there are a number of other sources of detailed advice for small and medium brands. These include Factory 45 (US), the Brooklyn Fashion and Design Accelerator, (US), Fashion Takes Action (Canada) Eco Fashion Week Vancouver and Seattle, (Canada and US) and Clean Cut Fashion (Australia).
The Good On You rating system rewards brands that are transparent, that use widely accepted standards, and that address all the material issues of concern to shoppers that want to act on their values. For a great rating we also expect that brands have the highest quality “assurance” of their ethical claims so shoppers can be confident they do in fact meet the standards they say they do. Compliance with a top tier certification is the most common way to achieve that.
Transparent Transparency comes first. Shoppers have a right to know who made their clothes, where they were made, and the impacts on animals, the environment and workers. We expect brands to provide information that is specific, relevant, complete and up to date. Ideally this will include publishing lists of all your suppliers, as demanded by the Fashion Revolution campaign.
Above all, you should avoid making general claims that your products are ‘sustainable’, ‘ethical’, ‘artisan made’, ‘locally made’, etc without providing specific details.
Standards systems and Certifications Standards systems generally bring together the expertise of many people through lengthy consultation. We list more than 50 relevant to labour and/or environment standards here. Of course some are better than others either because they address more relevant issues, they have better assurance systems or for other reasons. Ideally the system you choose should address all the material issues relevant to your business, be widely recognised as robust, be reviewed and updated regularly with wide stakeholder input, and have strong assurance procedures.
Address all issues across the supply chain Some brands have been set up to respond to a particular issue, for example to address a single specific environmental issue like plastic pollution in the ocean, or to create jobs in a particular community. We’re excited to support these brands by highlighting their efforts in their brand description in the Good On You app and in relevant articles.
However the Good On You rating system caters for our many users looking for positive impacts across all issues. A full list of the material issues addressed under labour, environment and animals can be found here.
We know it’s hard to address all the labour, environment and animal issues in your supply chain, especially when you are small and/or starting out. But we’d recommend planning to do so over your first few years if not in your start up plans. And we acknowledge that depending on your circumstances there may be trade offs that mean you simply can’t address all the issues of concern to all shoppers (for example if your business is about providing jobs in a community where leather goods is the only viable option).
Assurance Accreditation or certification by a robust certification scheme(s) is the gold standard. The best schemes comply with the ISEAL Alliance’s credibility principles. It will be difficult – but not impossible – to achieve a Great rating without all or a large percentage of your products/operations certified by a comprehensive labour or environmental standard like Fair Trade, Cradle to Cradle (higher levels) or GOTS.
Can you tell me how your users are interacting with my brand listing?
Where uses use the Your Voice function in the app to send a message to a brand we forward those messages to you. This is only possible if you publish a contact email address for support or customer service.
We may be able to useful provide data on how the users of the Good On You app engage with information that relates to your brand. If you are interested in exploring this, please get in touch.
Who is behind Good On You?
Our About page is a good place for more info.