The summer holidays are the perfect time to relax with a good book. To help you create a shortlist, we’ve asked three amazing women to review ground-breaking books which delve deep into the world of fashion.
Denim Jeans. Practically all of us wear them, most of us love them, and some of us live in them. They’re a must-have, but chances are those perfectly worn-in jeans have undergone a production process reliant on harsh chemicals. In fact, the denim industry is one of the worst contributors to environmental degradation in the fashion world.
Thankfully, you don’t have to give up your beloved jeans to clear your conscious! Here are 3 ways denim mogul Levi Strauss are innovating change in the fashion industry.
Children of Promise (COP) is a Wellington-based womenswear label and social enterprise that empowers women to do good through fashion.
Spring has finally sprung and we’re excited to start dusting off our favourite lighter pieces for the warmer seasons. But while the sun is shining longer and our favourite flowers are coming into bloom, it’s easy to get caught out by those lingering winter chills.
Organic cotton is a clear winner in any sustainable fashion range. And it looks like the fashion industry is finally ‘cottoning on’ to its benefits.
Marks and Spencer was once the high street retailer synonymous with quality undies and fancy food but in the last few years it has become leading light for ethical and sustainable businesses.
What is our luxury fashion actually worth?
High-end labels may come with a hefty price tag, but does this extra expense guarantee an ethical supply chain? We take a look at luxury brands to find out whether high prices mean more sustainable business practices. Fast fashion brands like H&M and Zara are making changes to protect their workforce and the environment. Are luxury labels stepping up their ethical game, or does the devil wear Prada?
Whether it’s a ‘Big Fat Greek Wedding’, or a simple, barefooted, sandy beach affair, you deserve your dream wedding. But how can you keep costs down while still keeping your ethical heart and soul?
Just like learning a couple of steps for your first dance, planning a wedding with the planet in mind might take a bit of work. But it will ensure you have a day that reflects your love for each other and commitment to your values.
So you want to be an ethical fashion label?
Fashion is about identity. Designers may be as different in their thinking as the clothes they make, but a common thread sewn into every successful label is that fashion isn’t simply about selling clothes – it’s about helping people embody the image they have of themselves by wearing something that represents their inner thoughts and desires.
Think of every big trend in clothing and there’s a psychology of identity behind it. Padded shoulders gave women in the 80s power in an ambitious corporate world – our current obsession with sleek runners and sports brands mirrors a desire to lead a more active, healthy lifestyle.
And identity goes beyond colourways and cuts. Every aspect of your business, from marketing to customer service, counts towards a customer’s evaluation of whether a label “feels right”. Fashion consumers are looking for a deeper affinity with a brand than for almost any other kind of purchase.
Most of us are aware by now of the impact that our clothing can have on the people who make it. Since the Rana Plaza factory collapse last year, the spotlight on unfair and unsafe working conditions endured by garmet workers has gotten a lot bigger, and for good reason.
But what about the environment? The kind of clothing you buy can also have a huge impact on the health of the earth. Keeping an eye on your fashion footprint is just as important as choosing fashion from brands that care about labour rights, but it can also be just as confusing! In keeping with our commitment to doing the homework for you, Good On You has put together an eco-fashion primer for people who love the feeling of slipping into a perfect new outfit – but also like living on a healthy, happy planet!