Our voluntary Ethical Detectives provide much of the raw data that makes Good On You useful. They help us to make it easy for people to take account of their ethical priorities when shopping.
In an ideal world, all brands would be fully transparent. They would tell their customers about their impacts on the environment, on labour and on animals. Unfortunately there is a fair way to go before this becomes true for most brands.
To fill this gap, Good On You undertake primary research to help our team create robust ethical brand ratings.