You know that when a mother and daughter team up to say enough is enough to fast fashion – it’s the start of something special. Ecoture’s Rebecca Dow and Caitlin Clark are bringing you clothing, accessories and beauty products that are ethical, sustainable and cruelty-free. Oh and they look great too!
From her earliest age, Rebecca’s thing has always been quality over quantity. “Fast fashion has never enticed me with its glitzy and beguiling promises of more, more, more for less, less, less,” says Rebecca.
“Then, when my daughter became a committed vegan, I discovered firsthand just how hard it can be to find clothing, accessories and beauty products that are ethical, sustainable and cruelty-free while at the same time being fashionable.”
The result of this common ground between mother and daughter? Ecoture – an online shopping destination for those fashion cognoscenti who are looking for real style, but not at the expense of our planet and its human and animal occupants.
Waste not, want not
Rebecca and Caitlin care about the big picture when it comes to fashion and beauty. That’s why they’ve partnered with non-profits Wear for Success and St Kilda Gatehouse, to help reduce their clothing and textile footprint. Through their Waste not, Want not (WNWN) program, Ecoture aims to ensure that clothing and accessories purchased from their online store find their way to good homes once their status becomes pre-loved.
Fashion, accessories and beauty galore
Ecoture carries a carefully curated range of brands including apparel, footwear, accessories and beauty products. “For many people, the term eco-fashion conjures up images of clothes that are, in short, unfashionable and unwearable, but there are so many fantastic brands out there designing awesome merchandise and with such inspiring stories behind them,” argues Rebecca.
Here are my 5 fav finds:
1. Auteur Coat in Dreamscape by Kowtow
This gorgeous oversized housecoat is made from premium 100% certified fair trade organic cotton poplin. The Auteur has plenty of pockets (a must-have in a coat) and Italian made recycled hemp buttons.
2. Skinny Hazen in Drip Dry Black by MUD Jeans
A great pair of fitted jeans is an excellent staple to have in your wardrobe! The Skinny Hazen by MUD Jeans are made from 99% Better Cotton Initiative certified cotton and manufactured under ethical conditions in Tunisia.
| Get 20% off MUD Jeans at Ecoture using the code LOVEDENIM20 |
3. Astrid Fishnets by Swedish Stockings
Sick of stockings that only last for 5 minutes? The Astrid Fishnets are made from premium recycled yarn and knitted using 3D technology. These gorgeous stockings should last you a lifetime!
4. Toxin-free Nail Lacquer in Ecru by LVXI’m really into this pretty yet subtle shade of nail polish from award-winning vegan brand LVX. All LVX products are formulated without the use of formaldehyde, formaldehyde resin, DBP, toluene, camphor, xylene and parabens.
5. Clipper Jean in Beat Denim by Monkee Genes
Looking for jeans with a more relaxed vibe? The Clipper has a wide-fit leg and rolled up ankles for a chilled look. These jeans are made from 98% organically grown cotton and manufactured under fair conditions in Indonesia.
| Get 20% off Monkee Genes at Ecoture using the code LOVEDENIM20 |
“It should be cool to be kind, and by offering an on-trend collection of innovative products in one place via a premium online shopping experience, we’re aiming to make that as easy as possible,” says Caitlin.
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Images via Kowtow, MUD Jeans, Swedish Stockings, LVX, Monkee Genes and Ecoture Australia.